For a long time, Friendship Apollo Company has taken the three principles of prospering business through science and technology, prospering business through management and prospering business through service as its source of development. After more than 30 years of accumulation, the company has a good reputation advantage and has become the first choice for consumers in Changsha and even Hunan. It has been awarded the national-level "Honest Unit", "Price Measurement Trustworthy Unit", "Consumer Trustworthy Unit" and "Baicheng Wandian Brand Creation Advanced Enterprise". In 2006, Friendship Store, a boutique department store under the company, passed the first batch of retail grade appraisal of China Ministry of Commerce and became the only "Jinding" department store in Hunan Province. Mr. Hu Zijing, the chairman and president of the company, was successively rated as the Ministry of Internal Trade and the national model worker, and was elected as the representative of the 15th and 16th National Congress of the Communist Party of China. He is one of the famous entrepreneurs in China. Party and state leaders, represented by General Secretary of the Communist Party of China (CPC) Central Committee and president Hu Jintao, visited the company successively, and cordially met with Mr. Hu Zijing, the chairman of the company, and spoke highly of the company.
The company has established a perfect service network in Hunan Province to provide customers with rich and high-quality goods, bright and comfortable shopping space and sincere service. Friendship Apollo advocates a healthy and fashionable life concept, and at the same time is committed to improving customers' quality of life and consumer culture. Facing the increasingly fierce competition and changing consumption mentality of the domestic department store industry, the company has continuously adjusted its business ideas, expanded its service projects, devoted itself to innovative management, and achieved a successful transformation to the modern department store industry.