Brand history
1995, Yan Bin, founder of Hua Bin Group, Thailand Red Bull and Thailand Tencel established China Red Bull in China. Xu Shubiao, founder of Thai Red Bull, provided brand authorization to Huabin Group, and Hua Bin Group was responsible for the production and sales of Red Bull drinks in China market.
20 12, Guangzhou Yao Energy Beverage Co., Ltd. was established. Red Bull Aneiji beverage was produced by Thai Tencel and authorized by Guangzhou Yao Energy Beverage Co., Ltd., which belongs to health food and obtained the batch number of National Food Jianzi.
On August 8, 20 17, Tencel changed the product name from Obsidian Energy R Aneiji beverage to Red Bull R Aneiji beverage, and completed the trademark registration of Red Bull Aneiji at the end of 20 17.
2065438+May 2009, Tencel of Thailand officially introduced Red Bull Aneiji to the market.
In 2020, Red Bull Annaiji became a partner of China Athletics Association.
Extended data
Red bull efficacy
1, taurine: participates in the regulation of sugar metabolism and accelerates glycolysis; It can enhance myocardial contractility, increase blood output and prevent myocardial injury; Taurine can protect the liver, which is necessary to maintain exercise ability. Strengthening supply can further increase exercise ability and anti-exercise fatigue ability. Improve endocrine status and enhance human immunity.
2. Lysine is an important part of protein and one of the essential amino acids for human body, which can regulate the metabolic balance of human body; Can improve the absorption and accumulation of calcium in the body and accelerate the growth of bones; Has the functions of promoting growth and development, stimulating appetite, reducing diseases and strengthening physique.
3. Caffeine: It directly acts on the central nervous system, making the thinking agile and clear; Can reduce fatigue; Can promote metabolism; Can stimulate the liver to release glycogen to increase energy in the body; Promote the obvious increase of adrenaline in the blood, thus accelerating the heart rate, increasing blood flow, improving oxygen transport capacity, promoting the smooth circulation of tricarboxylic acid and ensuring the continuous replenishment of energy.
Baidu Encyclopedia-Red Bull Annaiji
Baidu Encyclopedia-Red Bull