The core data of this paper: the market scale of organic fertilizer in China; Competitive pattern of organic fertilizer market; Market scale prediction of organic fertilizer
General situation of industry
1, definition of organic fertilizer and product classification
Organic fertilizer is a part of nutrient recovery and reuse in agriculture. According to the definition provided by the standard of organic fertilizer NYT525-202 1, organic fertilizer refers to carbon-containing organic substances whose raw materials mainly come from plants or animals and are decomposed by fermentation. Its function is to improve soil fertility, provide plant nutrition and improve crop quality.
Organic fertilizer and chemical fertilizer have their own characteristics, and the main differences are summarized as follows:
2. The main classification and utility analysis of organic fertilizer
Organic fertilizer comes from a wide range, so there are many kinds. According to the source of fertilizer, organic fertilizer can generally be divided into the following categories:
Industrial development policy background
At present, the national level attaches great importance to the healthy and orderly development of organic fertilizer industry. Relevant departments actively formulate and constantly improve fertilizer industry policies, and introduce policies to adjust the fertilizer market order from the aspects of organic fertilizer output, utilization rate, application mode, raw material structure, product quality, operating enterprise tax rate and product import and export tax rate, so as to promote the healthy development of organic fertilizer industry. At present, the domestic organic fertilizer industry has entered a period of accelerated development:
Industrial chain analysis
The upstream of organic fertilizer industry chain in China is mainly composed of animal husbandry, agricultural waste and industrial domestic waste, among which animal waste, straw and seaweed are the main raw materials of organic fertilizer. Organic fertilizer in the middle reaches can be divided into straw fertilizer, manure fertilizer and humic acid fertilizer. In the downstream application scenario, it can be divided into dealer-market distribution mode and e-commerce platform mode, and finally delivered to the relevant planting units:
In China's organic fertilizer industry chain, the upstream is mainly composed of animal husbandry groups and urban sludge treatment enterprises, such as Datang Animal Husbandry and Zhongke Bolian. In the middle reaches of organic fertilizer production, Meihua Biotechnology Group Co., Ltd., Fufeng Group and Li Gen are relatively high-tech enterprises in the organic fertilizer industry. In the downstream distribution, the online sales link is mainly based on e-commerce live delivery and e-commerce platform, but most of the sales share is delivered through offline farmers' dealers.
Present situation of industrial development in China
1, Analysis on Output Scale of Organic Fertilizer Industry in China
(1) Analysis of market supply capacity of organic fertilizer industry in China.
According to the output of main organic fertilizers in China, the total output of organic fertilizers in China has exceeded 50 million tons at present. With the continuous promotion of the zero-increment policy of chemical fertilizers, preliminary statistics show that by the end of 20021,the output of organic fertilizers in China will reach 55 million tons.
(2) Analysis of market supply level of organic fertilizer industry in China.
The main enterprises in China's organic fertilizer industry are Genliduo Biotechnology Co., Ltd., Weifang Zhonghe Organic Fertilizer Co., Ltd. and Angel Yeast Co., Ltd.. Among them, the products independently developed by Genliduo New Fertilizer Science and Technology account for more than 80%, forming a product matrix of 9 categories, 10 brand and 1 10 variety.
2. Analysis of demand scale of organic fertilizer industry in China.
The following will analyze the demand characteristics of the organic fertilizer industry from the aspects of demand range, demand fluctuation and downstream channel characteristics as follows:
According to the statistics of the National Bureau of Statistics, in 20 17, the cumulative application area of organic fertilizer in China exceeded 500 million mu (vegetables, fruit trees, sugar cane, Chinese herbal medicines, tobacco, grain, etc.). According to the information released at the summary meeting of the 13th Five-Year Plan, in 2020, the total utilization area of organic fertilizer in China will reach 578 million mu, and the application area in 20021year will further increase to 606 million mu.
According to the information provided by rural planting network and rural agricultural department, the normal application amount of organic fertilizer is per mu 100-200 kg. According to the prospective calculation of organic fertilizer consumption per mu 1.20kg, combined with the soil scale of organic fertilizer application in China, it is concluded that the demand for organic fertilizer application in China has reached 72.77 million tons in 2026, 54.38+0.
3. Calculation of market scale and total amount of organic fertilizer industry in China.
In 202 1 year, the application amount of organic fertilizer in China is about 72.77 million tons; In terms of price, combined with the average price of straw fertilizer and livestock manure fertilizer, it is concluded that the overall average price of organic fertilizer is mainly at the level of/10 10-0/0 yuan/ton. Under this caliber, the market scale of organic fertilizer industry in China reached 73.5 billion yuan in 20021year, with a compound growth rate of 4% in recent five years.
Analysis of industry competition pattern
1, competition pattern of industrial enterprises
Looking forward to combining the income scale of organic fertilizer business of major enterprises in China's organic fertilizer industry and the business types that enterprises are mainly concerned about, and summarizing the current distribution of competition pattern of enterprises in China's organic fertilizer industry by comparing the development status of enterprise technology scale. On the whole, Meihua Biotechnology Group has certain comparative advantages in all aspects for enterprises that have no obvious scale advantages in the industry at present:
2. Analysis of regional competition pattern
According to the information provided by Chicha Cat, the main competitors of China organic fertilizer industry are mostly concentrated in Shandong and Beijing, among which leading enterprises such as Jin Zhengda and Giant Bio are located in Shandong. In addition, many small and medium-sized organic fertilizer enterprises mostly gather in Shandong, Anhui and other places, forming a certain agglomeration effect:
Analysis of industry development prospect
20 15-202 1 driven by the country's vigorous promotion and application of organic fertilizer, domestic enterprises have accelerated the expansion of organic fertilizer production capacity and output. Under the background of frequent supporting policies such as "the 14th Five-Year Plan of National Agricultural Green Development", the development of organic fertilizer industry in China will enter the fast lane. It is predicted that the market scale of China's organic fertilizer industry will reach nearly 78 billion yuan in 2022 and 654.38+009.2 billion yuan in 2027, with a five-year compound growth rate of around 7%.
For more research and analysis on this industry, please refer to the Forecast and Analysis Report on Production and Marketing Demand and Investment of Organic Fertilizer Industry in China by Prospective Industry Research Institute.