The market management and decision-making of the website is also essential, and it needs the support of survey data, so that its products can stand on the market and stand out from competitors in the same industry. Know your own shortcomings in the online market, find the competitive points with competitors, turn disadvantages into advantages, learn from them and make up for your own shortcomings.
Therefore, website research is an indispensable foundation for website companies and individuals, but it is indeed a very important preparatory work. Large enterprises will have their own research teams, but it will take a lot of time and manpower. However, in order to make large-scale projects and implementation plans, website research is an indispensable factor and a key condition related to the success or failure of the project, so pre-planning and post-operation are the basic preparations and success or failure factors in the early stage.
The construction of a website project is like building a building. Only by laying a good foundation can architecture remain in the world and be seen by future generations. If the foundation of the foundation is not well laid, it is not only time-consuming and laborious, but also more difficult to start construction and try to repair the built part after discovery. Website research is like the foundation of a building, and the foundation is an indispensable stable condition. In fact, when we are building a website, we will compare it with the same type of website to see where the advantages and disadvantages of the same type of website are. This is the most basic website research work.
Generally speaking, website research can be divided into internal research and external research.
As the name implies, internal research refers to research within or around an organization.
The internal investigation of the website can be divided into two situations: first, to build a new website, it is necessary to carry out investigation work and collect information extensively, and the workload is relatively large. This kind of survey work is to obtain valuable information in the survey, and on this basis, determine the next work of the website. Moreover, the survey data should be authentic, not perfunctory, and the opinions given should be sharp and direct, so that the feasibility and necessity can be determined by the website project. The other is to build a revised and upgraded website. Because the website has been put into the market for some time and has a certain audience, this kind of investigation needs targeted investigation. This part pays attention to the opinions of website owners and related website personnel as an important basis for website research.
The external investigation of websites refers to the investigation started after the internal investigation, which is generally divided into two situations: one is online investigation, and the online investigation is conducted through the network to analyze and compare the same type of websites, compare some effective data, and find some related problems. The other is offline research, which is the most extensive way to collect opinions and information, and can find some potential markets that we can't see, which is of great help to open a new world. This is generally a questionnaire survey.