HONOR's brand background
Glory brand was founded on 20 13, which was originally a mobile phone product line of Huawei. With the performance in HONOR's market getting better and better, Huawei separated the glory brand in 20 18 and established Glory Terminal Co., Ltd. Glory Terminal Co., Ltd. is a wholly-owned subsidiary of Huawei, responsible for the production and sales of R&D and Glory.
The Relationship between Honor and Huawei Mobile Phone
HONOR and Huawei have different mobile phone brands, but they enjoy resources in technology and production. Core components such as chips, cameras and screens used by HONOR and Huawei mobile phones are all from Huawei. Therefore, the performance, quality and safety of HONOR are similar to those of Huawei mobile phones, and even some models of HONOR have better performance.
HONOR's market positioning
HONOR's market positioning is a mobile phone brand for young people. HONOR pays more attention to the needs and preferences of young people in design, function and price. HONOR also has many unique selling points, such as self-portrait beauty and game acceleration, which are deeply loved by young people.
label
Generally speaking, HONOR is a sub-brand of Huawei, and Huawei enjoys resources in technology and production. HONOR's market positioning is a mobile phone brand for young people, which is deeply loved by young people.