Southern Company implements Scientific Outlook on Development and always adheres to the road of reform, innovation and development. In recent years, Nanfang has comprehensively analyzed the domestic and foreign markets, adjusted its business development strategy in time, actively implemented industrial restructuring, and achieved annual development, which has been fruitful year after year. Since 2003, the company has invested more than 250 million yuan, and new projects have been launched one after another, including the upgrading of woven PU leather base fabric, needle-punched composite nonwovens and multifunctional spunlaced nonwovens. During the 11th Five-Year Plan period, the company put forward the strategic concept of "adjusting and optimizing traditional textiles to become better and stronger as a high-tech industry", and focused its investment on the non-woven business of "pollution-free, clean, low energy consumption and high technology". In 2007, the company's nonwovens equipment level reached the scale of "ten needles and three waters" (ten needling lines and three spunlaced lines), becoming the largest nonwovens in China.
Southern Fujian has been practicing the enterprise spirit of "unity, diligence, preciseness and innovation" in a down-to-earth manner, unswervingly implementing the corporate brand strategy and corporate culture construction, and has achieved a double harvest in the construction of two civilizations. 1999, due to its remarkable achievements in party building, was established by Fujian Provincial Committee as a banner of state-owned enterprises in Fujian Province, serving as an example for the whole province to learn from. The company has successively won the honorary titles of national advanced unit of quality and benefit, national advanced unit of equipment management, national advanced unit of implementing customer satisfaction project, national advanced unit of textile enterprise management, national advanced unit of scientific and technological progress in textile industry, national two outstanding enterprises of textile system in civilization construction, national May 1st Labor Award, national advanced unit of spiritual civilization construction, national advanced grass-roots party organization and national outstanding enterprise of ideological and political work.