Of course, the downturn in the auto market is "tempering" for car companies, but it may be a good thing for consumers. After 2008, in the explosion era of China automobile market, the strength of independent brands in SUV market stimulated the overall demand of China automobile market. However, for a long time, homogeneous products and new energy mixed products have emerged in an endless stream, and there are not many high-quality choices at the same level that can be given to consumers. In 20 19, market pressure forced car companies to change their product planning to be oriented to consumer demand, and products also changed from filling gaps in market segments to hard-core competition such as quality and configuration. Although the auto market is still unsatisfactory, the product competitiveness of the new 20 19 car has indeed improved compared with previous years. Especially for new energy products and many new car companies, the increase of survival pressure will force the rapid improvement of product quality, which may open up a new situation for the new energy market in 2020. In June 5438+February, there were 37 new cars on the domestic passenger car market, including 7 brand-new models, 30 modified and supplementary models, and important modified models 1 model.
Brand-new model
Fortreggie
As the most important member of Ford to enter the compact SUV market, Sharp has returned to the classic and exquisite design style of Ford family. And according to different versions, the front face shape of Sharp International is also slightly different. The black honeycomb front grille appears on the ST-LINE version, highlighting the sporty atmosphere. The regular model adopts silver and black design elements. The tail highlights the layering. The new car in the car adopts two-color interior design, and the 12.3-inch floating central control panel has built-in SYNC? 3 car machine system, so that the car design is full. This year's Ford model, starting from Fox Active, reveals a strong youthful sports atmosphere. Sharp's younger and bolder changes in design give people reason to believe that Ford is ready for the fierce competition in the compact SUV market. However, it is not easy for Sharp International to enter the market in the future, in the face of the long-standing Japanese competitive products and the pressure from rising stars such as Tan Yue.
Exploration of FAW-Volkswagen Film
Sound Shadow was born out of MQB-A0 platform, and it is also the youngest member of FAW-Volkswagen SUV family. As the brother model of SAIC Volkswagen, Tanying has the same design style as Ge Tan, and has a strong brand-new FAW-Volkswagen style. Two design styles, the normal version and the R-line, have solved the different demands of different consumers for film exploration. The tail penetrating taillights and chrome-plated exhaust port decoration once again enhance the fashion sense of the whole vehicle. In terms of interior, the new car adopts the latest design style of Volkswagen family, and the imitation carbon fiber plaque enhances the sense of movement and fashion of the whole car. The listing of Tanying once again contributed to FAW-Volkswagen's exploration of SUV market. With the launch of the last new car in 2065438+2009, Volkswagen completed the rapid supplement to various market segments of China SUV in just two years. Recall that two years ago, when only one model of Tiguan was used as sales volume, today's Volkswagen brand has occupied a considerable voice in the domestic SUV market. Of course, while Volkswagen is actively exploring the SUV market, Japanese and American competitors are also rapidly expanding their product lines. Although the result caused by this situation did not fully appear in the cold snap of 20 19 automobile market, with SUV becoming the leading product in China automobile market, the competition in the entry-level SUV market will also be rapidly intensified.
Na Zhijie URX
As a brand-new medium-sized SUV owned by Nazhijie, Nazhijie URX has adopted a brand-new design style. The upper penetrating chrome trim is connected with the split headlights on both sides, while the unique large-size hexagonal middle net below greatly improves the recognition of the whole vehicle. The rich line design at the rear highlights the layering of the whole vehicle. The design of large-area rear bumper and bilateral double exhaust ports brings a good sense of movement to the new car. In terms of interior, the new car adopts the common T-shape design in the intelligent age. The central 12 inch suspended vertical large screen is very eye-catching. There are few physical buttons in the car, and the flat-bottomed multifunctional steering wheel design makes the car more sporty and technological than the previous Nazhijie products. As the first product of Nazhijie after a long silence, the birth of Nazhijie URX marks the brand-new remodeling of Nazhijie. It is not difficult to see from the design and configuration of the new car that Dongfeng Yulong has high hopes for Nazhijie brand, and the launch of the new car has also overturned the rumor that Nazhijie will withdraw from the mainland market. But for Na Zhijie, the price problem caused by unclear product positioning and a series of unsatisfactory consumer feedback are the main reasons for the failure of its previous models. If Na Zhijie wants to regain a place for himself in the increasingly competitive market, I am afraid that the future marketing efforts will not be easier than this brand-new product.
Baowo BX3
As the first small SUV owned by Baowo, BX3 has many young explorations in design. On the premise of maintaining the family-style front face design of BX5, BX3 adopts two-color body color matching. The design of suspended roof and blackened wheels further enhances the youthful atmosphere of the whole vehicle. In terms of interior, the new car also continues the family-style design style. The floating central control panel and many bright colors make the new car clean and tidy, but also show its personalized side. From a hundred years of Baowo to no one cares, Baowo has experienced ups and downs in these decades. 20 15 After the revival of China market, Baowo was in Futian's hands. Although brand-new products have been introduced, the product ideas and marketing models have not been improved. On 20 19, UCAR officially took over Baowo Automobile. With the construction of Baowo's "new retail" strategic thought of "1 support, 4 changes and 3 definitions", Baowo quickly changed its thinking on the marketing side. Before BX3 went public, an "expensive" advertisement caused a lot of controversy, but it also created Baowo's voice to return to public view. BX3, which went on the market later, proved the change of Baowo's product thinking, and realized rejuvenation with better cost control means, while not losing Baowo's pursuit of quality. Although such a strategy is not easy for Baowo to fully develop in the short term, it is certain that Baowo will embark on a brand-new road of its own, not clinging to the glory of the past, and enjoy the protection provided by UCAR.
Chang' an new energy E-Pro
Changan New Energy E-Pro was born out of CS 15 car series, and the new car has a unique design style of new energy. The front face adopts closed design, and with the three-stage air inlet design below, the whole vehicle is more personalized. LED headlights are angular, adding a rich layering to the front face. The tail blackened taillight design is connected with black decorative parts, and the visual effect is more dynamic. Inside the car, the embedded large-area central control touch screen is full of technology. The interior uses different materials and materials, and the same details as the appearance of the car body, such as olive green trim, which highlights Changan New Energy's commitment to creating a young and environmentally friendly concept. Since Changan released the Shangri-La plan, Changan has launched many pure electric products based on CS series models, such as CS 15? EV, wait. However, when electric vehicles were not fully promoted at that time, the "oil to electricity" model was not for car companies to sell or seize the market, but more for car companies to improve and try the electronic control system. Although Changan New Energy E-Pro still has some components of CS 15, the upgrade of the new car in appearance and interior can obviously attract the attention of many young consumers. In addition, compared with CS 15? The improvement of EV battery life means that Changan officially entered the new energy To? In the all-round competition in the market.
Aichi U5
As the first product of Aichi Automobile, U5 is positioned as a medium-sized pure electric SUV. In terms of appearance, the overall design of Aichi U5 body is simple and full of science and technology. The horn headlights and the grille design below make the new car quite recognizable. The simple rear of the car is matched with a variety of colors through the penetrating LED taillights, without losing the layering. In terms of interior design, Aichi adopted the plain color style popular in pure electric products in the second half of 20 19. Similar to Geely icon, the central control of U5 is almost made of beige material, and only the control buttons are replaced with black background. The whole is very simple, and the layout of 12.3-inch central control panel is reasonable. In addition, Aichi has also provided U5 with a number of "creative space open platforms" for users to build cars flexibly. As the first product of Aichi, compared with other new forces, the pace of product innovation can even be described as slow. However, for Aichi brand with many German engineers, its precise market positioning and unique technical adjustment advantages make it have good market potential. In addition, Aichi also pioneered the extended range package in terms of battery life, providing more solutions for users with mileage anxiety. This may be an important reason why Aichi is late, but it is still expected to catch up with the vanguard.
Reading i9
Compared with previous models such as Reading i3, Reading i9 adopts a brand-new design language. The enclosed air intake grille is decorated in dot matrix, and the headlights are horizontally connected on both sides. In addition, the large grille and fog light design below make the front face look layered. The concave side waistline also reflects the strength orientation of the whole vehicle. As for the interior, the Reading i9 adopts a relatively simple design style, with an 8-inch LCD central control panel and a shift electronic knob, which complements the sense of science and technology in the car to a certain extent. Since the completion of the subscription and reorganization of Reading and Mustang at the beginning of last year, Reading has actively promoted the "AI+ Intelligent Driving System" and created the brand of "getting on the bus". As a new army in the industry, Yuewen, born in 2008, has not found a good development direction in the market, and its brand awareness has never been improved by leaps and bounds. Since last year, I have finally seen the development trend of the industry, put more energy into the "new four modernizations" and opened up a new development direction. Of course, as the overall trend of the industry declines, there is not much time left for Reading and Mustang.
Important changes
New Beijing BJ90
The new Beijing BJ90 is based on the old Mercedes GL-class chassis. The power is equipped with the former Mercedes-Benz 3.0T and 4.0T engines. At present, it only meets the national five emission standards. The chassis inherits Mercedes-Benz, but BJ90 is out of the family characteristics of Beijing series SUVs in design, and the huge chrome-plated U-shaped 5-hole front grille is quite recognizable. There are many chrome trim elements in the headlights, which enhance the exquisiteness and consistency of the front face. A chrome-plated decorative strip on the side extends from the A-pillar to the side of the tail, which is very imposing and has a strong waistline design. Vertical LED taillights and double exhaust design show the unique design elements of Beijing SUV series. In terms of interior, the vehicle as a whole draws lessons from the design elements of the old GL class. Through the arrangement of central control buttons and knobs and the overall accessory modeling, it is not difficult to see the GL class. However, the new car is equipped with a larger and more practical central control LCD screen and a new multi-function steering wheel with BAIC logo. While increasing the coordination of central control, it also makes its interior look more scientific and technological. In addition to brand power, BJ90 seems to be a revived Mercedes GL class. Since Mercedes-Benz completely reset the SUV product line, the abandoned Mercedes-Benz GL has gradually faded out of consumers' sight. At that time, the price of 2 million yuan once discouraged many "bosses" who were holding money to wait and see. From another point of view, with the help of the "resurrection" of Beijing brand, it has new significance for the deep cooperation between BAIC and Mercedes-Benz. On the one hand, the mature production system of Mercedes-Benz GL can continue, on the other hand, BAIC needs a powerful high-end flagship model to endorse its products. Judging from the fact that the key of BJ90 still uses the LOGO of Mercedes-Benz, BJ90, whose price is nearly one million lower than that of the prototype, obviously has the good wish of Beijing SUV to hit the market.
Source: An Luqin
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.