How can we turn a loss-making store into a profit?

There are many factors involved, and all aspects should be considered comprehensively. For example, it depends on your store's business variety, scale, geographical location, personnel quality, management ability, process design, traffic environment, distribution structure of nearby people, consumption ability and other factors. Personally, I think there are the following methods: 1. Re-examine the business project to see if it is suitable for the consumption structure and habits of the surrounding people. Do you need to adjust your business items? 2. Conduct cost accounting to reduce unnecessary costs, personnel, daily consumables, coal, water, electricity and other basic expenses. 3. Consider whether the target customers are clear, whether sufficient customer surveys have been conducted, and whether marketing means are in place. 4. Whether the propaganda method is effective, whether your target group knows the arrival rate and efficiency, and whether the propaganda method can be adjusted. 5. Open up a new marketing model. Flexible and diverse sales models can attract many customers. 6. Ask more people for advice. 7. Whether the geographical location is appropriate and whether it needs to be adjusted. 8. All the above are auxiliary. The most crucial point is whether the quality of your own goods is good or not and whether the service is in place is the core that determines your whole operation. A little immature idea, for reference only. Many supermarket chains are still losing money, and how to turn losses into profits has become one of the urgent priorities of the company. The loss of these stores mercilessly swallowed up part of the profits created by the sweat and hard work of excellent stores, which directly led to the reduction of the overall profits and seriously slowed down the pace of enterprises. To this end, Mr. Liang Zhizong, the department of standard supermarket operation center, personally took the lead, set up a turnover assistance team composed of department personnel and a number of reserve cadres, and selected a store for pilot work. Comprehensive analysis of the internal and external causes of store losses, only by finding the crux of store losses can we find the right medicine and a solution to the problem. The help group mainly analyzes the reasons for poor store management from the following aspects: First, it analyzes the internal causes. ① Present situation of store service: Through field visits and communication with some customers, it is found that the service level of the store is not enough to give customers the feeling of "God", to cultivate customer loyalty and to obtain a good word-of-mouth effect. (2) Shopping environment: When the help group arrived at the store to actually feel the shopping environment, what they saw was: incomplete display of goods, messy stacking, dim lighting, unclear logo, inferior fresh goods piled up on the display surface, and employees were not full of spirit. ③ Category structure: through the analysis of the category structure of stores, it is found that there are many unsalable goods in stores, the main goods are not prominent, there are too many homogenized goods, and the category layout is unreasonable. In short, the existing goods can not meet the effective needs of customers, and the existing display and layout can not promote the sales of goods well. ④ Cost of sales: Through the audit of the store's financial profit and loss statement, it is found that the store's fixed expenses, labor expenses and variable expenses are still high, but the store has not managed the expenses reasonably, and there is still room for reducing the expenses. ⑤ Staff's ideological status: the staff has a heavy ideological burden, and their work enthusiasm and initiative are not high; Moreover, the lack of planning, wrong direction and unclear thinking of the store manager and backbone are also important factors that make it difficult to improve sales performance; Secondly, from the analysis of external factors: ① the investigation and analysis of business circle: through the investigation and analysis of business circle, we can know that the goods in the store are not rich enough, and the choice for customers is too narrow; Most of the residential buildings in the surrounding communities are affordable housing with average consumption power, and they are interested in cheap goods and promotional activities. Analysis of competitors: Yuan Yue community stores are the main competitors of the surrounding stores. In contrast, Yuan Yue Store has advantages in maintaining the relationship with the community, product mix and promotion activities, so it is not surprising that Xing County Jiayuan Store loses passengers. What we need to learn and improve is a breakthrough in product structure and promotion operation. Formulating and implementing the action plan to turn losses after comprehensively analyzing the reasons for the loss of stores and summarizing and thinking about the current situation of stores, we have formulated the action plan to turn losses from the following aspects: First, strengthen the control of sales expenses. Fixed expenditure is uncontrollable. Controllable expenses such as amortization of materials and supplies, utilities, communication fees and property management fees. We require stores to do the following: (1) Enhance cost awareness, form the habit of saving, and start with saving electricity and a piece of paper to prevent waste; (2) Under normal circumstances, the water and electricity meter of the store is not in the store, which may be stolen or falsely reported. Therefore, the person in charge of the store should regularly check the water and electricity meter of the store and record the traces to prevent the interests of the store from being damaged; ⑶ Use the machinery and equipment of the store reasonably, and ask the store to turn off the lights by time, turn on the air conditioner by time, and turn off the refrigeration equipment that is not needed at night before the end of business. (4) Tracing the expense reimbursement of the store, the department executive director will review and check the amount and rationality of each expense reimbursement of the store. The second is to make a work plan to boost staff morale. The key to the performance of loss-making stores is people. The person in charge of the store has no clear goal and direction, and lacks passion and enthusiasm, which will lead to disorderly work and low morale, and employees don't know what to do. In addition, goals, indicators and performance are not well linked, and employees have no pressure and motivation to work at all. Therefore, we strengthen communication with store leaders, help store leaders sort out their work ideas, make work plans and establish marketing strategies. Finally, Manager Liang personally presided over the on-the-spot meeting of the store, aiming at encouraging employees' morale and making employees clear their respective responsibilities and work directions, such as mobilizing employees' enthusiasm to expand their business and giving appropriate incentive policies. The third is to optimize the category structure according to customer needs. In the adjustment of category structure, we first made a rigorous data analysis of the goods in each category, kept and expanded the best-selling and most popular goods in the category, abandoned those unsalable and immobile goods, combed and streamlined the homogenized goods in the store, and finally made a detailed comparative analysis of the price range of the goods sold in the early stage and the price range of the goods in the store, reducing too many low-priced goods, enriching the middle-grade goods and filling in the gap. The fourth is to draw up a promotion plan and enrich marketing activities. One of the best ways to attract customers is to carry out promotional activities and attract customers' attention with rich promotional activities. There are many ways to promote sales, and the one that suits the store is the best. After careful consideration, the help group decided to carry out promotional activities in the store, consisting of special sales of people's livelihood goods, special sales of goods, shopping gifts and fresh markets in the morning and evening. Through communication, the company won the resources of suppliers, expanded publicity through posters, carefully arranged and strictly implemented the supply organization in place, and finally got out of the shadow of losses at the end of the year. Through this store's turnaround, we gained valuable practical experience and some successful ideas and methods, which laid a good foundation for other stores to stop losses and turn losses.