On September 15, 2003, Zotye Automobile was formally registered. Among the investment shareholders of Zotye Auto, there are family members who have been engaged in auto parts for many years.
After years of development and operation, most of these family enterprises engaged in the production of auto parts have become parts suppliers of automobile companies such as BAIC, Changhe and Jianghuai. With the support of such an auto parts enterprise group, Zotye Auto, which has just been reorganized, seems to be ready to enter the field of vehicle manufacturing.
Introduction and development: Take the lead in launching 008 series small SUV, leading China.
In 2004, the production line of Toyota Teri in Taiwan Province Province was sold for financial reasons. Before Zotye, Geely and other car companies had paid attention to this production line, but because of the long decision-making process, they did not make a decision immediately.
Opportunities are fleeting.
Senior leaders of Zotye personally led the negotiating team to fly to Taiwan Province Province to promote the overall acquisition plan. After several rounds of tug-of-war, they bought this Toyota Terry production line in one fell swoop, together with mold equipment, technical workers and management personnel, and brought them back to Yongkang.
On June 8, 2005, Zotye 2008 went offline.
In 2006, Zotye made its debut at the 2008 Beijing Auto Show and was selected as the annual model of CCTV.
In 2007, Zotye Automobile reorganized Jiangnan Automobile and obtained the "birth permit".
In 2008, Zotye 5008 went public.
Integration and Innovation —— The innovative appearance of Zotyelang series wide-body cars
In 2008, Zotye copied the super sharp model and bought the production line of Monti Braun model.
In the same year, Monti Braun went public; 20 10, listed in Lang Yue; 20 1 1 year 1 month lang yuechun electric taxi became the first batch of electric taxis in Hang Cheng.
Independent innovation-Zotye Auto's third-generation products have been listed one after another, causing a sensation in China.
In 20 12, zotye Z300 went on the market, and the sales volume in that year exceeded 60,000 vehicles.
In 20 13, zotye T200 went public; In 20 13, zotye Z 100 went public; In the same year, Zotye T600 went on the market and won the award of "20 13 New Force of Urban SUV".
At the beginning of 2006, the first vehicle Zotye 2008 was officially put on the market, and the production and sales in that year exceeded 10,000 vehicles; At the beginning of 2007, Jiangnan Automobile reorganized and obtained the announcement of car production. More than 40,000 cars were produced and sold in the whole year, and exported to more than 50 countries and regions in batches, covering markets such as the Middle East, West Asia, Russia and Latin America.
The Group has set up technical teams in Italy and Japan successively, and hired excellent domestic management and technical talents such as Taiwan Province Province, FAW, Second Automobile and Tianjin Mould to join us, forming an efficient vehicle and parts research and development and modern enterprise management team.
The company introduced more than 400 senior management and technical talents, including 30 foreign experts and 56 doctors, and established a technical center in Italy.
Leading the development of new energy vehicles in China with the "three leading" model
"If Zotye Automobile is a young brand in the traditional automobile market, then it is a pioneer in the new energy market and has accumulated some of our own experience." As one of the earliest enterprises in China to arrange the industrialization of new energy vehicles, Zotye Automobile creatively put forward the thinking mode of "let a car run first, let a group of people use it first, and let a city upgrade first". This "three firsts" model once set six "firsts" for new energy vehicles in China.
20 14 is the best year for China's new energy vehicle market in recent years, and China's new energy vehicle market has also become one of the fastest growing and most sold markets in the world.
Based on Zotye's "pioneer" position in the industry, many national and provincial conferences on the development of new energy automobile industry were held in Zotye this year, and Zotye also handed over a beautiful answer sheet on the sales volume of new energy vehicles: in 20 14, the sales volume of Zotye's new energy vehicles exceeded 10,000, constantly setting a new record in innovative exploration in many fields.
At present, Zotye New Energy Vehicle also undertakes the functions of "research and development of new energy vehicles and key parts" and "remote real-time monitoring information service of new energy vehicles" on the foreign trade public service platform of the national export base. In the future, Zotye Z500 pure electric vehicles and B 12 and B 15 plug-in hybrid vehicles will also be gradually introduced to the market.
Through the application of STT idle start-stop technology and electronic power steering, the average fuel consumption per 100 kilometers can be reduced by 0.4 ~ 0.5 liters.
"It not only meets the requirements of the fourth phase of national emission regulations, but also breaks through technical barriers and meets the requirements of accelerated performance and mileage.
Brand Leaping —— The Competitive Strategy of "One Machine with Two Wings" Leading Zotye to Achieve Leaping Development
20 14 is undoubtedly a fruitful year for zotye automobile.
In this year, the sales volume of China's self-owned brand automobile market dropped continuously for 12 years, and the annual sales volume of Zotye Automobile exceeded166,000, an increase of 23.8% compared with 20 13 years. This year, the sales of Zotye Z300, Zotye T600, Zotye Z 100 and Zotye E20 were among the best in their own market segments, and they became well-deserved "dark horses" in the industry. In this year, Zotye Automobile successively launched Z300 New Vision Edition, T600 Flagship Edition, new energy products Yun 100, E20, quality mid-level cars Z500 and T600 2.0T, and the product strength is ready to go.
In 20 14, zotye executives put forward the strategy of "one plane with two wings".
"One machine" means product strength, and "two wings" means establishing a highly standardized supplier and a pragmatic and efficient marketing platform to escort Zotye Automobile's leap-forward development.
With the further implementation of the platform strategy of "one machine with two wings", the platform direction of Zotye automobile product planning will gradually extend and break through. The new products will be mainly distributed in Grade A, Grade B and Grade C, and will be upgraded in eight aspects, including power, configuration, network, quality, safety, NVH, body technology and interior decoration, so as to fully launch the China automobile market.
The Group has fully implemented the ERP process optimization solution, covering the whole business value chain such as R&D, procurement, manufacturing, finance, quality, marketing and after-sales service, thus enhancing the competitiveness of the system.
Through the mode of "introducing, digesting, absorbing and re-innovating", the Group has integrated global resources, developed and stocked a number of subsequent platform models and key auto parts such as engines and gearboxes.
Since 2008, the Group's automobile business will grow at an average annual production and sales volume of 654.38 million+,of which the export of complete vehicles and KD parts will account for more than one third.
Planning at one time, implementing step by step, rolling development, completing the first phase of the project in 20 12 years, and realizing the annual production and sales of 500,000 vehicles; The second phase of 20 17 project was completed, achieving an annual production and sales of 950,000 vehicles.