Such negative reports, for listed companies, are heavy losses, and there is a risk of stock price diving, market value evaporation and major public relations crisis at any time. Therefore, effectively dealing with negative reports is the key for listed companies to prevent public relations crisis and maintain the market value of enterprises, and it is also an urgent problem for listed companies to solve in this new media era.
Then, as a listed company, how should we deal with negative reports, prevent public relations crisis and maintain a good market value?
1 Establish a positive corporate image and strengthen the guidance of Olympic theory.
At present, in the epidemic period, as a listed company, it should be duty-bound to actively assume social responsibilities. This is a typical positive image of the enterprise, which can not only reduce the possibility of negative breeding, but also help win the support and recognition of the public and the media when negative reporting events occur.
In addition, in order to actively respond to negative reports and prevent the outbreak of public relations crisis, listed companies are also required to make full use of their own platforms and influence, communicate with the public in real time, respond to various questions from public opinion in negative events, and guide public opinion to win the right to speak.
2. Strengthen public opinion monitoring and discover external factors as early as possible.
Through timely and effective public opinion monitoring, enterprises can quickly find their own negative online public opinion, so as to deal with it as early as possible and prevent the situation from expanding and the negative impact from deepening, which is also an important prerequisite for listed companies to deal with all kinds of negative reports. In this regard, we can use some public opinion monitoring software specifically for listed companies, such as the five-segment data monitoring system, to monitor the public opinion of the whole network in real time for 7*24 hours by setting the monitoring theme. When we find sensitive and negative information related to enterprises, we can quickly alert users through WeChat, SMS, email or client, and then we can quickly follow up with enterprises, reduce the space for negative communication and reduce the impact of negative news reports.
3 do a good job in tracking online public opinion to prevent the crisis.
In the all-media era, the network public opinion environment is complex and changeable, and public opinion erupts at any moment, which may bring crisis to listed companies under the action of any factor. Therefore, in order to nip in the bud, we need to do a good job in tracking online public opinion and continue to pay attention to negative reports. By borrowing public opinion monitoring software specifically for listed companies.
It can help enterprises to track the negative public opinion on the network according to the communication channels, the transmission situation and the attitude of netizens during the communication process. In order to facilitate enterprises to grasp the context of negative reporting events and make effective predictions.