General situation of Henan Yueshan Beer Co., Ltd.

Henan Yueshan Beer Co., Ltd. is located in Aibo County, Jiaozuo City, Henan Province, surrounded by beautiful scenery and bamboo forests. It is a new enterprise named by the Ministry of Agriculture, one of the key protected enterprises in Henan Province, and a large taxpayer in Jiaozuo City for many years. The annual production capacity is 200,000 tons, with nearly 2,000 employees, more than 680 professional technicians and more than 500 salespeople. Product sales have achieved no blank cities and counties in the province, radiating to more than a dozen surrounding provinces and cities, becoming the largest beer production enterprise in northern Henan Province, with comprehensive strength ranking among the top 50 food industries and the top three beer industries in Henan Province. "Yueshan" brand trademark was awarded "Famous Trademark of Henan Province" by the Provincial Administration for Industry and Commerce, and "Yueshan Beer" was shortlisted as "Six Major Brands of Henan Province" and was rated as "the most satisfactory product for consumers" by the Provincial Consumers Association. The company's products are mainly Yueshan, Sanguquan and Gree, and are brewed with high-quality mineral water at the southern foot of Taihang Mountain1.97m depth and selected Xinjiang malt and mellow hops, with mellow body and fresh and pure taste.

In recent years, the company has paid special attention to the introduction of hardware facilities and the leading position of technology. In terms of technical testing, we invested 2 million yuan to build a standard laboratory, and introduced beer testing instruments from advanced countries in the world, including Swiss 3650 portable dissolved oxygen meter, Dutch Hoffman double-angle turbidimeter, German brittleness meter, viscosity meter, American absolute anaerobic culture tank and other imported instruments. The technical level of their equipment is at the first-class level in the same industry in China. It can detect the quality control points involved in beer production, such as water quality, raw materials, semi-finished products, finished products and packaging, and provide reliable technical support for the production of high-quality Yueshan beer.

The whole saccharification system of the company consists of two independent subsystems, the second factory is 6,543.8+0.5 million tons, and the first factory is 6,543.8+0.5 million tons. The automatic control system adopts the advanced DCS control mode of Hollysys Company, and the control executive parts adopt the products imported from Debaobao Company and Lei Bo Company of the United States, with high control precision and reliable work. The filter press group is the most advanced production technology in China at present, and the production batch reaches 1 1. The whole saccharification production is automatically controlled by computer according to the technological requirements, which can effectively improve the quality of wort and reduce the harmful components in wort components. The tank of the fermentation system consists of 30 360M3 fermenters and 9 200M3 sake tanks with a total capacity of 12600M3. The process adopts all-round CIP washing system, reliable yeast expansion and CO2 recovery equipment, automatic DCS control system and other advanced equipment, standardized construction and strict inspection, which ensures the construction quality of the project and meets the requirements of zero dead angle and pollution-free fermentation.

The company has 7 modern production lines with a capacity of 24,000 bottles/hour, including imported products and equipment such as Italian obstetrical aging standard machine and American Vidic. The whole packaging production line has reasonable layout, complete facilities and advanced technology and equipment, which can meet the requirements of hygienic, balanced, safe and efficient packaging production and ensure the packaging quality of beer, with an annual output of 250,000 tons.

While investing a lot of money in the construction of "hardware", the company focused on the construction of "software". Over the years, the group has always attached great importance to the cultivation and introduction of talents. In terms of technical talents, we have successively cooperated with many undergraduate and junior colleges such as Jiangnan University, Zhengzhou University and Agricultural University, signed training and employment contracts, and continuously introduced high-tech professionals in various fields. And established scientific research institutions, central laboratory building and other scientific experimental sites within the group. The introduction and training of sales staff is to open the door of the company, not only to recruit talented students in marketing, but also to recruit experienced excellent sales staff. Up to now, Yueshan Group has 780 professional technicians, accounting for 26.5% of the total number of employees. Among them, there are 8 senior titles and more than 50 intermediate titles. Now there is one college student for every five people in Yueshan Group. 80% of the salespeople are college students.

According to the group company's guiding principle of "paying close attention to the market" and speeding up the development of urban market, Yueshan Company set up an office in the local market to realize "management to the second batch and sales to the terminal", which made the market share in Jiaozuo reach over 80%, and the market share in key markets within 200 kilometers reached 35%, and Xinxiang was established successively, which laid a good foundation for the promotion of sales volume, and had a huge monthly beer customer network and a lot of stability.