Integrity: honesty and justice are the guide of behavior; Customer interests first: actively develop mutual trust and mutual benefit with farmers and consumers; Openness and trust: emphasize an open, transparent and mutual trust working environment; Team spirit: pay attention to individual talents, and pay more attention to how individuals can play their talents in a diversified team; Dedication: love our industry, full of passion and sense of responsibility; Enterprise spirit: innovation and action are the source of continuous development of our cause;