The company's logo is a very distinctive wrapping paper for red and white cans, which was used from 1898 and became the inspiration of andy warhol, a master of pop art, at 1960.
Campbell's advertising campaign is also one of the factors contributing to its success. The company has launched many collectibles, including Kimball soup recipes. Even 1968' s "Tomato Soup Cake" cookbook and "Tanger Skirt" were promoted as collectibles. When Reagan was an artist, he was also the spokesman for V8 vegetable juice.
In 2005, the environmental protection organization Greenpeace announced that the millet series "Golden Corn Soup" produced by Jinbaotang was confirmed to contain genetically modified soybean protein, and some retailers in Greater China recycled the product. Campbell's Asian branch does not deny that the soup contains genetically modified ingredients, but its European branch promised in another letter to its headquarters in Greenpeace that it would "avoid using genetically modified materials" in Europe. It has been pointed out that this is a double standard implemented by multinational companies.