Be picky about it
I will always remember the summer wind and definitely say that it will kill me.
From the column "Made in China-the foundry behind the big names".
This is a series of columns "Looking for the Outstanding Representative of" Made in China "-Big-name junior factories".
Continuously updated, welcome to pay attention.
Today, I want to talk about the products of cups and pots. The output of cups and pots in China ranks first in the world. Take the stainless steel thermos cup as an example. China is the largest producer and exporter of stainless steel thermos cups in the world, accounting for more than 60% of the global output. Domestic stainless steel thermos cup manufacturers are mainly concentrated in Yongkang and Wuyi in Zhejiang and Chaoan, Jieyang and Xinhui in Guangdong, most of which are from Yongkang, a county-level city. It is said that one thermos cup for every three people in the world is made by Yongkang. Yongkang is located in Jinhua, Zhejiang, next to Yiwu, the capital of small commodities. Yongkang is known as "China Hardware Capital" and "China Cup Capital". In addition to thermos cups, Yongkang's security doors, smart locks, power tools and other products are very famous. For example, many people don't know that about half of the fascia guns in the world are produced in Yongkang.
Although the domestic production of cups and pots is very large, it is a pity that there is no such famous brand as "gourmet chef". Even hals, an industry tycoon, can only play the price card. Domestic brands in the high-end market are absent, and are basically occupied by foreign brands such as Tiger Brand, Xiangyin and gourmet chefs. The influence of high-priced domestic brands such as Sinoe and Vientiane is still too small. It is said that domestic brands are not bad in quality and practicality. Compared with foreign brands, they are poor in design, marketing and brand. Fortunately, domestic brands have changed greatly in design aesthetics in recent years. It used to be a middle-aged and old-aged style of "soaking medlar in a thermos cup". At one time, I was under the impression that almost all brands on the market were bullet models.
▼ The picture below shows the comparison between the old and new brands LOGOs of the famous domestic brand "Fu Guang". As can be seen from the evolution of this logo, domestic brands are constantly evolving. If nothing else, just the old LOGO on the left can discourage many people.
Before it's too late, let's get down to business:
Hals
OEM brands: Gourmet Chef, Tiger Brand, Xiangyin, Stanley, Starbucks, YETI, S'well, etc.
Independent brands: hals, SIGG, Nuo Nuo, Sontek.
Industry leader, absolute leading enterprise, Yongkang's first A-share listed company, and also the first listed company in the domestic thermos cup industry. As the largest thermos cup manufacturer in China, hals's OEM business accounts for a very high proportion, and nearly 80% of its business comes from OEM and ODM services provided to other brands. International famous brands such as YETI, PMI (Starbucks, Stanley), Takeya, S'well, Gourmet, Tiger Brand and Xiangyin are all partners of hals. However, in recent years, hals has focused on its own brand and has four sub-brands. The main brand "hals" is cost-effective and relatively close to the people; The acquired "SIGG" is a century-old Swiss kettle brand (once a customer of hals OEM), focusing on the high-end market; "NONOO" is an original design brand, focusing on the trend, high value and design sense, and facing the fashion crowd; SANTECO is positioned as a high-end luxury brand.