Le Xiangsen believes that Shaxian snack industry must develop the business model of chain fast food in order to develop towards industrialization and scale. And some snack owners have also begun to try chain operation. Luo Guangcan, a native of Xiaju Town, Shaxian County, went to Beijing to manage Shaxian snacks in 2007, and cloned the business model of foreign fast food with the funds brought by other industries. Luo Guangcan said that it is the minimum standard for the fast food industry to let customers have a full stomach, and the advantages of low price and quickness of Shaxian snacks are getting smaller and smaller.
Deng, vice president of Shaxian Snack Association, said that he was inspired when he attended a trade fair in 2000, and thought that Shaxian Snacks would definitely become a franchise chain in the future. In 2002, he tried to join a store in Quanzhou, but failed due to material distribution and management problems. In 2007, he set up a company, absorbed a lot of social shares, and really began to join the chain operation.
Shaxian government is also looking for the future for Shaxian snacks. Yuan 20 1 10, the new county magistrate of Shaxian County, intensively investigated snack owners in key areas of the country. Zheng Xingjing, the current director of Shaxian Snack Office, said that Shaxian has set up a snack group company, ready to integrate snack owners into shares and take the road of chain operation. The county party Committee put forward the development goal of Shaxian snack: "brand protection, quality improvement and chain listing".