Place of establishment: 1976 Munich, Germany.
Founder: Michael cromer
Headquarters: Munich, Germany
MCM is a luxury travel goods and accessories brand, and its design attitude aims to combine modern aesthetics with functional innovation by using cutting-edge technology. Founded at the peak of Munich's creative renaissance in 1976, MCM today has formed a bold and grand style by integrating with art, music, technology and travel elements.
Focusing on new things all the time, the core driving force of MCM is to innovate classic designs with futuristic materials. Through the integration of western and Asian traditions, the brand borrowed Munich fashion from Seoul.
Originally established in 1976, it is the abbreviation of "Michael cromer Munich". The brand's iconic logo printing material is called Cognac Visetos, which appears in many of its products.
MCM currently operates 650 boutiques in 40 countries: Munich, Berlin, Zurich, London, Paris, new york, Hongkong, Shanghai, Beijing, Seoul, Tokyo and the Middle East.
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Brand characteristics
The biggest feature of MCM leather goods is handmade, and the second feature is that each product has a bronze medal marked with a unique number. Only a few international brands have different codes on each product.
All MCM products are made of high-quality materials, exquisite workmanship, and purses are made of only high-grade materials. Leather is soft, durable, waterproof and UV-resistant. Even the lining and decoration are waterproof and dyed to prevent fading.
References:
MCM China Official Website-About the Company
Baidu encyclopedia -MCM