Mason Group now owns two online brands, Mason and Barabara, which have created more than 40,000 jobs for the society, and has 1600 administrative staff, of which more than 93% have received higher education, 89% have college degree or above, and 45% have bachelor degree or above. Mason's average annual growth rate is over 50%, and it is developing rapidly. From June 1 to June 10 this year, the Group achieved terminal sales revenue of 4.7 billion yuan, up 50.20% year-on-year. Paid national tax of 259 million yuan, up 1.30% year-on-year, and became a major taxpayer in Wenzhou clothing industry. Mason has successively won the National May 1st Labor Award, the National Model Enterprise of Harmonious Labor Relations, the National Advanced Enterprise of Double Love and Double Evaluation, the National Home of Model Workers, and the China Charity Award. He has been rated as the Top 100 Sales Profits of China Garment Industry and the Top 500 Private Enterprises in China for eight consecutive years, ranking among the top 10 competitiveness of China garment industry. Samma brand and products have been awarded China well-known trademarks, China well-known trademarks and national inspection-free products, and Barabara brand was also awarded China well-known trademarks in 2007, becoming the first batch of children's wear China well-known trademarks.
In the downstream of the supply chain, Mason founded and developed the business philosophy of "the river is full of water", insisted that the terminal is the best channel for brand communication, and launched a series of win-win market expansion policies, which greatly stimulated the investment enthusiasm of franchisees and the sales market expanded rapidly. So far, Mason has more than 5,000 sales outlets in China, with a profit rate of over 96%.
Samma actively promotes the brand strategy based on quality, makes full use of the intangible assets of the brand, mobilizes tangible assets with intangible assets, and integrates the advantageous resources of globalization. In recent years, the group has established strategic partnerships with many domestic and foreign institutions, such as Korea Color Association, German Eternal Power Logistics, Beijing UFIDA Software, Shanghai Ogilvy Advertising, Mercer Consulting, Shanghai Donghua University, Zhejiang Sci-Tech University and so on. And cooperate with Industry-University-Research. At the same time, it has set up a design R&D center and a technical center, and has been committed to the perfect combination of internationalization and localization, fashion and fashion. At present, Mason's products have covered more than 6,000 specifications and varieties in 40 series, including T-shirts, shirts, jeans, jackets, down (clothing) and sweaters. In 2002, Mason began to employ Ogilvy & Mather International as the brand manager, and introduced "360-degree brand management" in an all-round way to enhance the brand influence from the aspects of products, word of mouth, customers, store channels, visual recognition and image. In 2003, Samma hired Nicholas Tse, a little king of Hong Kong, and Twins, a beautiful girl group from Hong Kong, to perform Wear.
Under the influence of Nicholas Tse's endorsement, Mason began to become popular and popular ... In 2008, Mason officially joined hands with the most popular idol of Hong Kong and Taiwan-Super Junior-M * * * * to interpret the brand style of "different", which better spread Mason's brand proposition of advocating youthful vitality and highlighting the essence of youth.
The next three years will be a period of strategic opportunities for Mason's development. Focusing on cultural navigation and innovation, Mason will focus on product research and development, supply chain management, terminal channel integration and information construction, realize brand internationalization, talent specialization, scientific management, market globalization and enterprise socialization, actively promote the listing process of enterprises, and strive to turn Mason into a modern multinational enterprise group with international competitiveness as soon as possible.