What is the difference between the ranking of the world's most valuable brands and the ranking of the world's top 500?

Brand Finance, a British brand value consulting company, publishes the list of the most valuable brands in the world every year. Evaluation indicators mainly include advantages, risks and future potential compared with competitors. In addition, it is necessary to evaluate the financial data, political environment and economic changes of the enterprise in the past six months.

Millward Brown, an international brand research institution, also ranks among the top global brands 100 of BRANDZ, with three evaluation indicators: 1. Brand value: the economic value of the brand calculated in dollars; 2. Brand contribution: calculate the brand's contribution to the profitability of the enterprise according to the influence of the brand on the customer's purchase decision; 3. Indicators reflecting the recent growth prospects of brand value.

Fortune magazine's annual ranking of the world's top 500 is based on the company's operating income.