(1) Name: "* * *-Practical Guanggong"
(2) Activity theme: Students form a group and plan a speech by themselves.
(3) Activity background: Our Guangdong University of Technology has a strong business atmosphere, which is obvious to all, especially in the inner campus, where there are endless commercial competition booths, unique products, aggressive sales team and unique sales methods. This shows that everyone has an extraordinary heart, and what is buried in the bones is the heroic spirit of the stock. Most of them don't want to die in books and choose to go out of society. Our Guangdong University of Technology School of Management has its own characteristics and requirements for students. As a manager of a team, company and enterprise, we should take the initiative to attack and put into actual combat. But on the whole, our students still lack initiative and have a serious habit of following the trend. Most of them choose to follow the arrangement and work step by step. In other words, they do more and think less, while we are deficient in speaking and thinking, with poor communication skills and poor speech skills. Therefore, it is necessary for us to hold practical activities of "practical work".
(4) Activity purpose: In actual combat, it is necessary to combine brain and body to outsmart. The purpose of actual combat is to improve students' planning ability, cultivate the team spirit of participants, create opportunities for students to deal with social enterprises, communicate with various audiences, bravely show their eloquence, exercise the courage of participants, and lay the foundation for students to go out of campus and move towards social enterprises.
(5) Activity time: to be determined
(6) Location: Longdong Campus of Guangdong University of Technology
(7) Organizer: To be determined
(8) Organizer: To be determined
(9) Co-organizer: ××× Company (to be determined)
Second, the preparatory work
(1) activity declaration
(2) Statements of paintings, posters, banners and publicity points
(3) Looking for sponsors
(4) Staff post arrangement
Third, the publicity plan
(Note: Only the publicity methods that can be used in this activity are introduced here. However, the styles and contents of various promotional items will be detailed in the "Attachment 1: Publicity Activities" in the folder. )
(1) Activity title: Providing naming rights for sponsoring cooperative companies, such as "* * *-Practical Guanggong".
(2) Leaflet publicity: In Guanggong Longdong Campus, the staff will distribute leaflets one by one in the dormitory, and at the same time introduce the relevant information of the activities and the company to ensure the absolute publicity effect.
(3) Poster publicity: Post posters in all publicity columns of the school and downstairs of the dormitory (to ensure the poster posting time)-the only way for students to post every day, and it is also the main road with the largest traffic. Fast and continuous transmission of activity information is an important channel for students to obtain information.
(4) Banner publicity: Hang the activity publicity banner at the school track or booth site to ensure the hanging time.
(5) Set up publicity: In the early stage of the activity, set up publicity points on the campus school road or the canteen with food and water to publicize the activities and related contents of the company, and distribute leaflets near the booth or in front of the canteen to convey the information of the activity and the company on a large scale.
(6) Campus broadcasting: broadcast the information of the competition and the company through campus radio programs at night-with strong publicity and wide audience.
(7) Campus bbs: Publishing activity information through campus bbs has attracted the attention of students, and the publicity effect is obvious.
(8) Newspaper publicity: The activities are reported by the media in the school, such as Guanggong Weekly and Gongda Youth (if the company needs, it can take out some pages to advertise for the company and related products.
(9) Publicity during the event: During the event, contestants can wear cultural shirts provided by the company or promotional materials printed with the company logo (teams can attach armbands printed with your company logo to each contestant during the competition).
(10) Thanks for the publicity: the film crew will follow up the competition, and we will shoot dv stories belonging to the students' own groups. We can add the words "thank you for your company" at the end of dv drama.
Four. Activity flow
See "Annex II: Activity Process" for details of the competition process.
Feasibility analysis of verb (abbreviation of verb) activity
1. The competition is very interactive, with participants and merchants, participants and spectators. This not only tests the careful calculation of racers, but also tests their communication ability, coping ability, speech ability and teamwork ability.
2. Through this activity, the company can get good publicity benefits:
(1) We have completely covered all the students in the school from the early publicity leaflets, and all kinds of common publicity methods (leaflets, posters, banners), our unique publicity methods (Guangzhou University of Technology Weekly, bbs, campus radio) and publicity effects run through the activities.
(2) This activity is mostly conducted on campus. At the same time, it can have an impact on students at school and strengthen the impression left by the company to students in time.
In view of students' ignorance of the consumer market, the ideas instilled in them at this time will directly and effectively affect their future consumption behavior. So this is the best time for the company to expand its influence and cultivate potential consumers.
4. The activity cost is low, but the publicity effect is very good, which is a good choice for the company to promote its products and expand its influence.
University Activity Planning Part II I. Activity Background
As a 2 1 1 national key construction institution, Northeast Normal University enjoys a high reputation in Jilin Province and is an institution of higher learning that many students yearn for. As a comprehensive research university in normal universities, our school pays more attention to students' comprehensive quality and improves their social practice ability while trying to let students acquire knowledge. Our school actively encourages community activities, and now our school has officially registered 108 community, which has played an irreplaceable role in enriching students' after-school life. Community culture has become an important part of campus culture, and the development degree of a school's community has gradually become a symbol of the development degree of a school.
Freshmen have been in school for more than a month, and their enthusiasm has pushed the club activities to a climax again. The colorful club activities make freshmen feel the strong atmosphere of the university for the first time after entering the university. The existing associations are holding activities in various forms to recruit talents and vigorously promote themselves.
In this golden age of community activities, new communities are constantly emerging, and the unique creativity of freshmen is constantly enriching the student life of Normal University. Northeast Normal University enrolled students in xx, with 3,268 students in the headquarters and 2,869 students in the net month. Freshmen bring infinite vitality to Normal University and unlimited business opportunities to enterprises.
In this case, the Federation of Students' Unions of the College of Liberal Arts decided to hold this school-wide creative competition, in which both Jingyue and the headquarters participated.
Second, the purpose and significance of the activity
1. In the whole school, tap the potential of freshmen and help them form their own clubs and realize their dreams.
2. Show the creative activities you are holding or about to hold for existing excellent clubs.
3. Enrich the student activities of Northeast Normal University, seize the golden age of school-based community activities in our school, and publicize our community and community.
4. Provide a platform for club members to show themselves and encourage them to make the club bigger and stronger.
Three. Name of the activity
* * * Cup "Club Creative Competition"
Four, the form of activities is divided into three stages: preliminary, semi-final and final. In the preliminary competition, written materials and on-site defense are used as the competition methods, and 12 teams are reserved from two groups of players in two campuses to enter the semi-finals; The rematch takes community practice as the competition mode; The competition mode of the finals and the award ceremony is the overall display of the community team.
Verb (abbreviation for verb) Activity time and place
From the middle of 10 to the end of 1 10 of xx. (The specific time can be coordinated with the organizer)
Authorized units and organizers of intransitive verbs
Authorized by the Federation of Student Associations of Northeast Normal University, sponsored by the Federation of Student Associations of College of Literature.
VII. Object of activities
Northeast Normal University students (including the headquarters and Jingyue campus, allowing graduate students to participate)
Eight. Personnel arrangement during the event 1. Preparatory stage and preliminary stage:
Invited by the judges: Liu Yihong, chairman of the headquarters, partner of Jingyue Social Union.
Poster, display board and banner production: Zhang Yumei, Propaganda Department.
Invitation Letter, Project Proposal of Community Creative Competition: Huang Yonglin, Secretariat.
Venue application: Yang Lianting
Campus Media Invitation: Ma Cong
Audio equipment, etc. Borrowed by Cai Yunliao.
Purchase: Wei Weili, registered training department.
Promotion meeting: All members of the Organizing Committee of the Community Creative Competition.
2. The rematch stage:
12 team members stationed: Yang Lianting is in charge, and the stationed personnel are members of the Organizing Committee.
Collection and arrangement of research data: Ge Yinfei, Secretariat
Invitation of judges:, Cai Yunliao,,,, members of the presidium.
3. Finals and Awards Ceremony
Invited by judges: members of HKCSS Presidium.
Pre-invited judges: Wang Na, instructor of school association and student union; Instructor of Jingyue Campus Alumni Association; sponsor
Poster, display board and banner production: Zhang Yumei, Propaganda Department.
Venue application: Yang Lianting
Campus Media Invitation: Ma Cong
Organizing the audience to enter: Wei Weili
Host invitation: Liu Yihong.
On-site maintenance of the event: Zhang Yumei Ma Cong.
On-site equipment debugging: Changjingjin
Photography: Y.L.Chang, Li Fang
Press release writing: Li Fang Y.L.Chang
Propaganda newspaper production: editorial department
Etiquette: Huang Yonglin, Wei Cunxia, Luo Chunyin, Li Xintong
Finishing after the meeting: Yue
Financial management: General Electric Yin Fei Company
Awards for the audience: Zhang Xiaojun, Hui Gao and Fan Wen.
Nine. Matters needing attention in activities
1. Qi Xin, a member of the Federation of College of Arts and Literary Societies, made great efforts to organize this activity. Without special reasons, event organizers and program participants are strictly forbidden to be late and absent.
2. Participants should have a correct attitude and try to avoid personal factors ruining the whole activity.
3. Before the final, the chief dispatcher shall inform all personnel of unified command gestures and other command methods to deal with emergencies.
4. Pay attention to the ways and means of cooperation with other HKCSS.
5. Pay attention to the publicity of sponsors, and it is forbidden to cause negative effects.
6. During the activity, the staff should pay attention to the dress code and manners.
Yang Lianting 159 4870 7876 Changjiang Gold 159 0443 5473
Wei Weili 159 4307 5908 Wei Cunxia 137 5685 7 164
University activity planning Article 3 University life is rich and colorful. How can we learn more in college and learn all the activities that can be done well in college? In community activities, there is always a corresponding pre-written plan before each activity, so that matters needing attention can be found quickly in the activity, and only in the activity can we be foolproof. Possible problems and solutions in activities should be considered.
First, the name of the plan.
Write the planning name as specifically as possible, such as "XX University Activity Planning Book", and put it in the center of the page. Of course, you can write the main title first, and then write the subtitle below.
Second, the activity background:
According to the characteristics of the plan, this part should focus on the following matters: specific items include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, related motives, etc. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (swot analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study.
Three. Purpose, significance and objectives of the activity:
The purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the uniqueness of the core composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.). ) write clearly. The activity objectives should be specific, and need to meet the importance, feasibility and timeliness.
Four. Resource requirements:
List the required human and material resources, including the places to use, such as classrooms or activity centers. It can be divided into two parts: existing resources and needed resources.
Verb (short for verb) activity:
As the main body of the plan, the expression should be concise and easy to understand, but the expression should be as detailed as possible, and everything that can be thought of should be written without omission. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. The organization and allocation of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.
Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship mode, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, post-game personnel cleaning and so on. Please adjust yourself according to the actual situation.
Intransitive verb budget:
The activity expenses are listed in a clear form after detailed calculation according to the actual situation.
Seven. Problems and details that should be paid attention to in the activity:
The change of internal and external environment will inevitably bring some uncertainty to the implementation of the plan.
Sexual factors, therefore, whether there are emergency measures when the environment changes, what is the loss probability and how much loss is caused, and the emergency measures should also be explained in the plan.
Eight. Person in charge of the activity and main participants:
Indicate the name of the organizer, participants, guests and units (for group planning, indicate the name of the group and the person in charge).
note:
1. This plan provides basic reference, and the small plan can be filled in directly; Large-scale planning books can be designed by themselves, not rigidly adhere to the form, and strive for detailed content and beautiful pages;
2, you can make a cover for the planning book, and strive to be concise and dignified; The planning book can be packaged, such as using the designed logo as the header, illustrated and so on;
3. If there are attachments, they can be attached to the back of the planning book or bound separately;
4. The planning book should be bound from the long side of the paper;
5. A big plan book can have several sub-plans.
The fourth chapter of university activity planning I. Background and significance of the activity
This time of year is an exciting time for us, because there are many new faces to join. College life is rich, and community is a carrier of college students' cultural life. The Heart Association is a school-level association, and our activities are very distinctive. We sincerely hope that on our platform, we can provide exercises for students all over the country, enrich their lives, let them feel the joy of the big family of the Heart Association, and at the same time inject a fresh and energetic blood into the Heart Association. We believe that they, like us, will have a thorough and comprehensive understanding of psychological association, and they will also be full of affection and love for psychological association and get self-improvement.
Second, the active object.
All the old and new students at school
III. Contents of activities
It is divided into two stages: pre-publicity and current recruitment.
(1) Pre-publicity
Time: September, xx 16 (tentative)
The form of publicity:
Our main form is to go into the dormitory and hand out leaflets, asking leaflets to give a comprehensive introduction to our association, including: the purpose of the association, special activities, internal organizational settings, the specific time to recruit new people and so on. It should be emphasized that we should use the full name of the association, mention the influence of our association on self-development, and grasp the eye-catching points. Psychology really attracts most people, but they don't have a comprehensive understanding of psychology. My personal suggestion is to print an illusion picture on the back of the leaflet.
When handing out leaflets, pay attention to words and deeds, pay due attention to younger brothers and sisters, and introduce our association. ........
The office is responsible for printing leaflets, which should be printed before 14.
The propaganda department is responsible for posters, and three of them are posted in the old place.
Distribution by group and region. The specific grouping situation is to be determined. We will ask 10 psychological students for help as appropriate.
(2) Late recruitment
Time: Freshmen after military training.
Location: to be determined
Content:
1 Set up a stall and fill in the registration form.
2 Multimedia presentation
(3) Responsibilities of each department:
1 the external relations department is responsible for the application for booths and multimedia classrooms.
The technical department and editorial department are responsible for the production of ppt, and the photos needed should be collected in time.
The propaganda department is responsible for posters, including three.
The office is responsible for preparing related articles, registration forms, leaflets and pens.
Presided over by Qin Danyang or Huang Xuemei.
6 coordination and cooperation between departments
Personal thoughts: I will do a short psychological test during the ppt presentation, and the content of the test will be discovered by me. The purpose is to let members know our professionalism, experience the interest of our association and arouse their interest. When setting up a stall, the banners or posters put aside can be novel, interesting or some illusion pictures, mental health knowledge and so on.
September xx 12
University Activity Planning Chapter 5 I. Background and purpose of the activity.
As the spokesmen of youth, facing the serious social extravagance and waste, we must take action to show the character accomplishment of our new generation of college students. Follow the school's "CD Action" to be thrifty and refuse extravagance and waste. Our hospital held a "flea market" to continue to advocate this frugal fashion and realize the recycling and full utilization of resources; At the same time, it provides a low-cost trading platform for everyone to help students reduce their expenses and experience the fun of their own trading.
Two. Theme of the event
Fleas, fleas, pick early-small fleas, conveying the great love of letter workers.
Three. target audience
All students of Shandong Normal University
Four. Time and place of activity
May xx (this Wednesday) from 4 pm to 7 pm.
Venue: Zhi Ming Road, west of Times Supermarket.
Verb (abbreviation for verb) activity target
Advocate frugality and create a school spirit of thrift.
Organizational structure of intransitive verbs
School of Information Science and Engineering General Branch
Department of Life, School of Information Science and Engineering
Seven. Activity planning
1. Determine the activity time:
20xx May xx 4: 00 pm to 7: 00 pm
2. The preliminary publicity work was put in place.
(1) Post a poster on the college exhibition board.
(2). In the college QQ group and everyone's homepage, blog, Weibo and publicity activities notice.
(3) print a certain number of leaflets to further ensure that publicity is in place.
(4). Send a notice to the life committee of each class by SMS.
Invite sellers
Visit the dormitory, ask the seniors' opinions and suggestions, leave the contact information of the seniors who sell goods, and send out invitations to participate.
4. According to the number of sellers, determine the approximate area of the activity venue, and divide the activity area into service area and seller area.
The seller needs to arrive at the scene half an hour in advance to arrange the goods and ensure the smooth development of the business.
6. On-site layout: display boards, tables and chairs are placed, and banners of Information College are hung.
7. Lottery session:
During the activity, buyers can participate in the lucky draw at the flea market. The lottery needs to prepare cartons and lottery strips.
Lucky draw conditions: buy and send! Buyers can participate in our lucky draw after purchasing any seller's goods and collecting lottery tickets from the seller.
Award setting: divided into first, second and third prizes *** 100.
First prize 2%: plush toys;
Second prize 10%: notebook; (The first and second prizes are photographed on the exhibition board as a souvenir)
Third prize 88%: black signature pen.
8. Clean up the site after the activity.
9. The staff maintain the order of the venue, improve the transaction efficiency and ensure the smooth and orderly progress of the flea market.
10. Post-game publicity: ① Express heartfelt thanks to the students who participated in the sale and leave unsold student couplets.
The way to further promote and sell on Taobao.
(2) Please ask the students of the Propaganda Department to make posters of the details and photos of the activities and display them on the exhibition board of the college.
③ Upload the photos of this activity to the blog of the Ministry of Life, Weibo and Renren.
Eight, personnel arrangement:
1. All members of the Life Department are responsible for the arrangement of activities;
2. The caring service team should do a good job in logistics support for this work: tents, tables and chairs, exhibition boards, etc.
Nine. budget
1, the display wall is free.
2. No awards
3. Prize: internal sponsorship
Estimated total cost: 0 yuan.