Urgent ~! Ask the stories of any three of the top ten economic figures in China in 2009! !

1 Yu

After five years in college, no girl revealed that she fell in love with herself.

I mentioned Peking University more than once, which made him sad and happy.

Now Peking University is as clear as ice, and it can't be peeled off in his dreams. Love, study and career are all rushing forward in the shadowy campus of Peking University, but it seems that it has nothing to do with him.

"I am the only student from the countryside in my class. I couldn't speak Mandarin at first, so I switched from Class A to Class C, which was very poor. I didn't read a real book before I entered the university. A tuberculosis in my junior year made me drop out of school for a year, and as a result, I developed this thin figure. " As soon as I opened the mailbox, I fell into deep sorrow.

In most people's eyes, Yu is a taciturn and neglected underachiever, but the love that others talk about is a complete vacuum for him. "In five years at Peking University, no girl ever loved me." He said. So, loneliness, patience, tenacity ... he has all the qualities to temper people. He said that his desire for love made him "want to jump on any girl". It is obviously exaggerated, but it still describes his state of mind at that time.

Yu recalled that his first love was at 9 pm on March 26th, 1986, when he was an English teacher in Peking University. This faithful first love, after twists and turns, has continued to this day. In the interview, he said that he had just received a text message from his wife and read it out in detail: "Husband, I miss you so much." The expression of saying this sentence is more exciting than his previous sentence, "There were 800,000 students last year".

Because doing training outside angered the school, Peking University gave him a punishment at that time. He found it boring to stay, so he chose to leave. It was the end of 199 1 and he was about to turn 30. Walking out of Peking University became a watershed in his life.

"Peking University kicked me. I was full of resentment, and now I am full of gratitude. " Yu said, "If I keep mixing, I may be an associate professor in the English Department of Peking University now."

These fortunes and misfortunes were all met by him at Peking University. He is destined to be a late bloomer: three years in college entrance examination, being late for love, being delayed by illness, failing to go abroad for three and a half years, and being unfairly punished by the school. Peking University has become a bittersweet place for everything.

"I'm the only one they think I can't get into this school." Yu said frankly, "Anyone who runs New Oriental is excusable, but I can't forgive it. Because I am the most worthless person in the eyes of my classmates. That's true. You can ask them. So I told my college classmates abroad with facts that my success brought them confidence and they came back. " Now he boasts that he is like "a turtle struggling with a group of turtles."

Yu's third-year cram school classmate and now the president of Beijing New Oriental quipped: "I have struggled for more than 20 years, but I didn't expect to be sanctioned by him!"

Peking University, which made him love and hate, made him and his New Oriental. Yu said that he had seriously thought about his life, instead of staring at the rankings and honors like other students, his eyes skipped this realm.

2 Li Shufu

Kai photo studio

"I grew up in a poor and backward mountain village in Taizhou, Zhejiang," Li Shufu said. "First, I am not afraid of hardship, second, I am not afraid of poverty, and third, I am certainly more willing to get rich!" He dares to take risks and struggle, and he can come out.

His earliest business should be the photography business of 1982. "At that time, my father gave 120 yuan." Li Shufu said. That year, Li Shufu 19 years old, graduated from high school.

"It wasn't a photo studio at first, so I bought a small camera and took pictures all over the street on a broken bicycle." Li Shufu doesn't want to recall that history any more.

Taizhou people who can tell stories describe Li Shufu in this entrepreneurial story as a "wild photo" wandering around the park with his camera on his back-"Come, come, comrades, come and take a picture." I met the tourists in the park and took photos. Until now, there are still such businessmen in the parks of some secondary cities.

Li Shufu's photography business is doing well. After half a year, he earned 1000 yuan, and he officially opened a photo studio.

"garbage" gold rush

A year later, Li Shufu took the first step in running a business.

"The industrial projects I choose are all impossible for others." Li Shufu said that gold and silver are extracted from "garbage".

Li Shufu often buys some parts to assemble his own camera. Li Shufu, who likes tinkering, found that gold and silver in waste can be separated by soaking in a potion. Li Shufu began to transport the divided gold and silver back to Hangzhou for sale. Later, I simply closed the photo studio and specialized in this business.

Li Shufu invested 654.38 million yuan for this project. Although most of the money came from the photo studio with good business, Li Shufu closed the photo studio without hesitation.

"This is something that others can't do until now." Li Shufu still feels good about this way of making money.

Refrigerator "deserter"

Time is up 1984.

Later, Li Shufu's resume was basically written from this year. At this time, his name is the director of Shiqu Refrigerator Accessories Factory in Huangyan County.

The story circulated by Geely Automobile is that around this year, Li Shufu once went to a small shoe factory to order a pair of leather shoes and found that four workers in the shoe factory were making a part for the refrigerator.

Now it seems that the so-called "puppy economy" in Zhejiang had already begun at that time.

At that time, refrigerators were absolutely in short supply in some cities in the north. Li Shufu also began to produce this kind of refrigerator parts after returning to China. It is said that Li Shufu first produced it himself, then packed it in bags and sent the parts to the refrigerator factory by bike. Later, Li Shufu and several other brothers set up a refrigerator parts factory, and he became the director.

"At that time, the benefits were very good, with a turnover of 40 million to 50 million a year." An old employee of Geely Group recalled.

At this time, Li Shufu made a bigger decision-to produce refrigerators. Around 1985, the private economy has not been officially recognized, and the production of refrigerators cannot be approved by the relevant departments, and it is uniformly distributed by the state.

But Li Shufu decided to take a risk.

From 65438 to 0986, after developing and producing the evaporator, the key component of refrigerator, Li Shufu set up Huangyan Arctic Flower Refrigerator Factory to produce Arctic Flower Refrigerator.

"Our refrigerator is very successful." On June 14, Li Shufu leaned back on the sofa in the conference room of Geely Automobile Taizhou Luqiao Production Base.

"By May of 1989, the sales of refrigerators reached more than 40 million yuan, and we cooperated with Qingdao Hongxing Factory to produce refrigerators and freezers for Hongxing Factory." An old employee introduced me.

Arctic flower refrigerator has become a well-known brand product in domestic refrigerator industry at that time. From 65438 to 0989, Li Shufu, the 26-year-old director of the Arctic Flower Refrigerator Factory, was a multimillionaire.

But this adventure cost Li Shufu.

From June 65438 to June 0989, refrigerators were produced at designated locations throughout the country. Arctic flowers with private background and "red top" of township enterprises are naturally not included in the list of designated production enterprises.

Later, Li Shufu left the Arctic Flower and came to Shenzhen as a student with tens of millions of yuan. This is Li Shufu's first time to study abroad. So far, he has studied in universities in Shenzhen, Shanghai and Harbin, and he can speak fluent English.

In fact, Midea and Kelon, two well-known brands in the domestic refrigerator industry, were not listed in the national designated catalogue at that time, but they still insisted on production in various ways. This may be a push for Li Shufu to insist on producing cars by various means, although he didn't get the production catalogue of cars.

When Li Shufu was studying in Shenzhen, he found an imported decoration material with great market prospect because of decorating the dormitory. Then he returned to Taizhou, Zhejiang, and joined his brothers to start a new business and produce this material. Decoration materials have brought great success to Li Shufu's family. Until now, this industry still has hundreds of millions of dollars in profits every year.

The defeat of Hainan

Li Shufu's biggest entrepreneurial failure was in Hainan. 1992 or so, the real estate boom in Hainan was fierce, and Li Shufu rushed to Hainan with tens of millions of yuan.

"In the hot section of Hainan's real estate, tens of millions have all lost, and people can't come back." Li Shufu said: "Don't talk about this paragraph."

Li Shufu has been engaged in real estate business in Hainan for less than two years. What projects has he done? Li Shufu seldom talks to outsiders. This paragraph was also omitted in his personal introduction. The failure of Hainan real estate, Li Shufu said, taught him the biggest lesson: "I can only do business."

A month ago, Geely Automobile was listed in Hong Kong. Li Shufu said that there are special people to do things in the capital market. "I don't understand this piece."

Football investment

Unlike his failure in Hainan real estate, which is not well known, Li Shufu's hasty withdrawal from the football industry is in the news almost every day.

2001March 16, Geely Group signed an agreement with Guangzhou to join the Guangzhou Football Team, and then Guangzhou Geely Football Team failed to advance to the first class. On June 4th, 65438/KLOC-0, Li Shufu announced his retirement from football. However, he did not choose to quit silently, but opened some "shady" scenes in domestic football. "Football shady" has become a hot topic because of Li Shufu's high-profile retirement and naming criticism. Later, when the media set off a round of football "anti-black counterfeiting", Li Shufu, who was dubbed "cannon", chose silence again. Up to now, he has hardly mentioned this history.

"Failure, these are all practical processes that you can't learn at school." Li Shufu said.

Geely Group led by Li Shufu and its automobile manufacturing industry

Headquartered in Hangzhou, the Group has established six vehicle manufacturing bases in Linhai, Ningbo, Luqiao, Shanghai, Lanzhou and Xiangtan, Zhejiang, with an annual production capacity of 300,000 vehicles. At present, the group has more than 30 complete vehicle products in eight series, including Geely Freedom Ship, Geely King Kong, Geely Vision, Shanghai Huapu and Beauty Leopard. All the above products have passed the national 3C certification, reaching the Euro III emission standard, and some products have reached the Euro IV standard. Geely owns the complete intellectual property rights of the above products.

3 Liu Jiren

Double-sided Liu Jiren: Wandering between Software Opportunism and Artists

Persistent artists and opportunistic opportunists generally don't succeed in business, but Liu Jiren says that's because they don't blend in.

Not long ago, SAP, the world's largest management software company, reached a strategic cooperation agreement with Neusoft Group, and SAP will work with Neusoft Group to provide solutions for domestic customers. At the same time, SAP will become a strategic investor of Neusoft Group.

On the day before signing the contract, Liu Jiren, the head of the two companies, and Henning Kagermann, a German, decided to have dinner together to celebrate the "marriage" between the two companies. While chatting at dinner, the two men were surprised to find that they had a lot in common: they both got doctorates, both taught in universities, both loved music and painting, and both had a strong passion for art.

"Although some people say that nine out of ten people like us are unsuccessful in starting a business, we still hope to make an exception for everyone." Liu Jiren took Henning Kagermann and said.

Artistic Complex and Opportunism

Liu Jiren's car is a "Land Cruiser" off-road vehicle that bosses rarely drive, because he insists that it is much better than those clumsy and impersonal commercial vehicles-he has his own views on beauty.

Many of Liu Jiren's maverick practices, according to him, all come from his "artistic complex". Since childhood, he has always been interested in music and art. "He can play the violin and flute a few times, and the room is full of heroes he painted." After graduating from high school, he was assigned to work in a steel factory. Because of his artistic expertise, he joined the factory art troupe, set up an art blackboard newspaper, and took on the work of taking pictures and showing movies to the workers. For a time, the aunt who got up early in the factory could see "Xiao Liu" running around happily every day, saying that she was going to shoot the sunrise.

Although he later got a Ph.D. in computer science and embarked on the opposite artistic path, Liu Jiren still retained a keen artistic sense. "When studying art, you don't have a strict definition of what a single color looks good or not; You will understand that the key is to look at the overall final effect. "

When Neusoft was building its own software park, it repeatedly emphasized to its subordinates: Don't build tall buildings, just two floors; To make use of the original terrain, there should be more green space. When choosing the color of the office building, he insisted on using a dark gray that was not very eye-catching, even the experts of the planning bureau thought it was inappropriate: how can the exterior wall be painted in this color? How nice it is to brighten the tiles! Now, they have to admit that Liu Jiren has a unique vision: when he walks into Neusoft Software Park, the dark gray house looks beautiful and solemn against the backdrop of large green areas, and everyone who comes to visit is full of praise.

The sentence "The key is to see the final effect of the whole" is Liu Jiren's favorite. Applying this sentence to Neusoft may explain how incomprehensible Neusoft's "leap-forward business model" was and how Neusoft employees were confused about "who am I".

Different from other "soft-to-soft" software companies, Neusoft takes a "hard-to-soft" alternative route: when other software companies sell CDs, Liu Jiren takes Neusoft people to sell servers, CT machines and stereos; /kloc-in the past five years, from building a software park to making CT machines, from outsourcing software to producing audio equipment, from mobile phone design to education and training; Neusoft's business is varied and full of leap-forward development, which even confuses many people in the industry.

In fact, no matter what products Neusoft sells, one thing is the same, that is, software, but Neusoft "pours" the software from CD to other media. "We interpret software in solutions and digital medical care and services, which also makes Neusoft more romantic and imaginative." Liu Jiren said, "If software is an art, we are artists who perform software art."

Liu Jiren, who has a strong artistic complex, knows very well that a good landscape painting can be seen as a peak from the side of the ridge, with different heights. Therefore, although Neusoft's core business is software, it does not mean that we must make the software into a separate product to sell, and sell it if it sells well. Since the establishment of the company, Neusoft has sold countless hardware products, and he also admits that he is an "opportunist". Moreover, he doesn't think opportunism is bad. "I said that I am doing software, and no one said that doing software must be done this way and not that way. In fact, everyone is willing to keep a fixed grid, and there are ready-made models in the grid for reference. However, when we jump out of this grid, we will find that our competitors are greatly reduced, which brings us a good opportunity. "

From 65438 to 0998, Neusoft's entry into the digital medical industry once caused many people's doubts: how do software manufacturers make a CT machine? In fact, Liu Jiren found through observation that today's medical equipment has become more and more digital, and the most critical component of these equipment is often software, which is the opportunity of Neusoft, a software company. In addition, this industry used to be dominated by multinational companies such as General Electric, Siemens and Philips. Although the threshold is quite high, the industry profits are also quite rich: at that time, an imported second-hand CT machine was sold for three or four million, and it was necessary to queue up to buy it.

When Neusoft mastered the core software technology of CT machine, the price of CT machine was quickly lowered to less than 2 million yuan. Nevertheless, the profit is still very rich-in 2005, the profit rate of Neusoft Medical System's main business was still as high as 37.2%, nearly twice that of its software and system integration business.

The sentence "The key is to see the final effect of the whole" is Liu Jiren's favorite. Neusoft's incomprehensible "leap-forward business model" and diversified businesses that confuse employees about "who I am" also come from this.

When Liu Jiren started its business in 199 1, it also hoped that Neusoft would become a world-class enterprise with general software like Microsoft. Soon, he found that this road was impassable in China at that time. "Microsoft is like an express train, and you are a local train. You may never catch it if you want to catch it. "

Since then, the software developed by Neusoft has started to run in various car stereos, car navigation equipment, telecom equipment and CT machines, which has brought considerable income to Neusoft. "We are not going to replace Microsoft. We don't even use it to run on the tracks. We can run better on another track. "

Neusoft's opportunism can bring tangible benefits, and the key lies in its "forward-looking opportunism" rather than "follow-up opportunism". For example, a few years ago, Liu Jiren was optimistic about the software outsourcing business, so when domestic software companies were still dismissive of the "bitter and tired" software outsourcing business, he began to visit Japan once a month; Subsequently, Neusoft set up a branch in Japan and introduced major customers such as NEC, Hitachi and Sony. In 2005, Neusoft Group's international outsourcing revenue has reached $62.7 million, far ahead of domestic enterprises.

And this has finally begun to make people in the industry who were not very interested in "opportunism" Neusoft have a feeling of sitting up and taking notice.

"It's a little long", buddy, please extract it.