I have written articles about the layoffs of Internet giants before, and one of them simply mentioned the motivation of layoffs from the perspective of Internet companies: 1. Expansion-contraction is a common pattern, and there is a so-called "big year and small year" in the job market every year. For example, in 2020, due to the impact of the epidemic at the beginning, the company tended to be conservative and prepared for the winter, so the number of recruitment places in that year dropped a lot, and everyone stopped hiring. In the first half of 20021,the company was expanding rapidly, so at that time, the company was recruiting people. Even at the end of 2020 and the beginning of 202 1, it should have been the traditional off-season of recruitment, but recruitment never stopped. The CEO friend of the recruitment website told me that the data at that time was particularly good. However, behind the expansion, there must be inefficiency. Many businesses may not be done at all, and some may not be able to do it if they try, but they must start to control and tighten.
Such expansion and contraction is an objective law. If any enterprise can accurately predict every change, it is not a company, but a god. So this must be a process of trying to expand, then taking it back and trying again. Therefore, in this process, marginal businesses and businesses with unclear development are naturally "optimized". This is why some departments try to recruit people in companies that are laying off employees or tightening recruitment. Some companies should not have so many people in the first place. Too many people, reduced human efficiency and insufficient business progress. Large population and low efficiency are acceptable at a certain stage, which is the price of development. But at a certain stage, the company's confidence tends to be conservative, thinking that when it is necessary to spend the winter, it will start to lay off employees, reduce costs and ensure that the company has no risks. 2. The company's herd behavior. The company's austerity sometimes leads to the phenomenon of "herding". Just like at the beginning of the epidemic, in fact, many internet companies are developing and are not short of money, but when they see that other companies are tightening, they will adopt a conservative strategy first. Actually, it's not just the company. In the capital market, when an industry is developing rapidly, which is the so-called "window", all kinds of capitals will rush to invest money, but when everyone is saying that "the cold winter is coming", even if they have money, they will be cautious. Conformity is also an objective law. Sometimes it is even a rational choice, because it can reduce risks (and of course reduce possible benefits). Therefore, when several companies lay off employees, HRD of more companies will be thinking about this question: Do we also have to control costs? 3. Take the initiative to lay off employees. For some large companies, layoffs are also a public opinion risk, and the capital market may be worried about the company. If it happens that other companies are laying off employees, they can also take the opportunity to lay off a wave of employees, which can avoid becoming an early bird. After all, there are only a few head companies in each vertical industry, and everyone hopes to give more confidence to the capital market. Landlords have no surplus grain, and some companies are really short of money. After all, many companies have high costs, and now they have to re-adapt to the rhythm of the market. On the one hand, open source is the same, and they will also think of cutting costs, so they will naturally lay off employees.
In the past two years, enterprises in various industries have been "tossed" by the waves, and catering enterprises have been sorrowful; Fast-moving consumer goods, demand decline; Home appliance companies have laid off employees early; Both real estate and pan-architecture are striving for survival; Education, finance and manufacturing all have their own difficulties. Repetition is the characteristic of all industries now. If you are considering whether to switch to the Internet, consider: No matter whether the Internet is fast or slow now, which industries are developing faster than the Internet? In an industry almost as big as the Internet (the Internet is the white-collar industry that solves the biggest employment problem), which overall salary is higher than the Internet? If there is an industry and career direction with better salary and more room for development than the Internet, do you have enough resources and channels to enter? For most people, the career direction of the Internet, such as product managers, designers, operators, programmers and so on. , is still the relatively best choice of all options.
If you consider transforming the Internet, the general suggestion: Don't just look at the traditional Internet, pay more attention to the opportunities in internet plus, and don't just stare at the big manufacturers. Now, if all walks of life want to get rid of the dilemma, they must rely on the power of combining with the Internet. For example, the combination of automobile and Internet is a smart car; The combination of drinks and various consumer products with the Internet is a new kind of consumption. The combination of retail and internet is new retail and so on. Compared with other industries, the Internet industry still has room for development in the next 5- 10 years. We shouldn't talk about so-called "pure internet companies" today. The Internet is increasingly becoming an infrastructure, which permeates all industries. Perhaps the word "Internet" is also one-sided. Digitalization, informatization and internetization must be the general trend of all industries.
Therefore, if we really talk about the dividend space of the Internet, we should consider all kinds of new opportunities arising from the integration of various industries and the Internet. So if you already work in the Internet field, try to open your mind, develop horizontally, enrich your ability reserve, and don't limit yourself to a sub-sector or post. The industry is changing, so are you, constantly improving yourself. If you are not in the big circle of the internet, or more accurately, you have not engaged in all kinds of work in the process of digitalization, informationization and internetization in various industries, I suggest you move closer to these directions as much as possible. In addition, I hope that young people will not be affected by the so-called cold winter, and do not regard career development as speculation. As a laborer, you must also correct your expectations and stand, put aside the lucky expectations of speculation, and stand firm on the basic position-as a laborer, you need a job with appropriate labor intensity, relatively reasonable remuneration, and relatively difficult to be unemployed and eliminated by industrial upgrading. Making a career choice is only the first step in the long March. Because after entering different industries, we have to continue to face hundreds of choices every day. Throw away unrealistic fantasies and think clearly about your position. You are welcome in this industry.