The company inherits the long-standing traditional folk crafts in western Hunan, and relies on the unique natural geographical environment and regional cultural resources in western Hunan to create a "fragrant" China liquor. Jiugui Liquor and Xiangquan Liquor have successively won the Bordeaux World Liquor Expo, the Brussels World Liquor Expo, the first China Food Expo, the National Light Industry Expo, the Beijing International Economic and Trade Expo, the China International New Products and Technologies Expo, and the Golden Cup Prize for China Liquor Typical Style, and won the titles of "Top Ten Famous Cultural Liquor in China", "Domestic Boutique", "Famous Consumer Goods in China" and "World Famous Consumer Goods".
Jiugui Liquor Company is located in Jiugui Liquor Industrial Park in the northern suburb of Jishou City, Hunan Province, adjacent to Liu Zhi Railway and Provincial Highway 1828. It is the only place for scenic spots such as Zhangjiajie, Mengdong River and Wangcun Ancient Town to reach Dehang Miao Village and Fenghuang Ancient City. Jiugui Mountain Eco-industrial Park, with picturesque scenery, was listed as the first batch of industrial tourism demonstration sites in China by the National Tourism Administration.