There are three main advantages of online intermediary. The first is the efficient transmission of information, and the information provided by the network intermediary platform is more comprehensive and clear. Secondly, the transparency of information is increased, so that different customers can better understand the market situation and deepen the mutual trust between buyers and sellers. Finally, the online intermediary service provides a more convenient transaction mode, because it coordinates time and space and saves the time and cost for buyers and sellers to wait for each other.
Although online intermediary has many advantages, it also has limitations. First of all, the network intermediary platform is not the first choice for all services. Secondly, the difference of service quality, especially the small intermediary may not be able to provide the same service as the big intermediary. Finally, irregular behaviors such as online fraud may cause risks to buyers and sellers and need to be carefully selected.