Paipai Loan was established in June 2007. The full name of the company is "Shanghai Paipai Loan Financial Information Service Co., Ltd." and its headquarters is located in Shanghai. It is the first pure credit and unsecured peer-to-peer lending platform in China, and the first Internet finance (ITFIN) platform approved by the industrial and commercial departments to obtain the qualification of "financial information service". In addition to ordinary investment projects, it also provides users with two wealth management products, Pat Joker and Rainbow Plan, which are convenient for users to use.
Compared with other online credit platforms in China, the biggest feature of the auction loan is the pure online mode operation. The platform itself does not participate in lending, but realizes functions such as information matching, tool support and service. The borrower's loan interest rate is set by himself under the limit of the highest interest rate. This is also the most primitive operation mode of online lending platform.