1. Content-driven shopping experience: Tao Wei platform uses rich user tags and accurate algorithm recommendation ability to push personalized content for users, thus stimulating users' desire to buy. This method is especially suitable for unplanned shopping scenes, which can help users find potential demand and match long-tail goods to accurate user groups.
2. Efficient traffic distribution mode: Tao Wei Platform converts the traffic of the content platform into e-commerce traffic through the traffic distribution mode, which improves the e-commerce transaction efficiency of unit traffic. This model not only reduces the cost of users' shopping decisions, but also brings more sales opportunities for businesses.
3. Tao Wei platform has created differentiated value in multi-sku categories, especially in big brands, beauty products, food products, jewelry accessories and other categories with rich SKUs and fast iteration. Through the mode of content e-commerce, Tao Wei platform can help users find the demand and the demand of long-tail SKU, so as to realize the rapid circulation and sales of goods.