* * * Enjoy the industry since its birth, which is a well-deserved outlet. All walks of life want to enjoy "climbing relatives" with * * * and seize this big cake that has just been baked. Of course, it is * * * who enjoys the biggest piece of cake, and the most noteworthy is David and his "ofo bike-sharing".
2065438+June 2005, Dai Wei officially launched the "* * * Enjoy" project to solve the last mile of human travel. Unexpectedly, they got the financing of Jinsha River 10 million yuan in the second year of 65438+ 10, and then completed four rounds of financing in just a few months. Ofo can also be described as developing rapidly. In a short time, the number of users has reached tens of millions.
In 20 17, Xiao Huang began to "attack" the domestic market on a large scale, with daily orders exceeding 32 million, beating mobike and Xiao Lan and becoming the leader in the bicycle industry.
For a time, Huang Xiaofeng was in full swing and became a synonym and benchmark for the industry, attracting the influx of countless capitals and entrepreneurs.
However, everyone knows the ending. In 20 18, the expansion of xiaohuang car finally declined, and even fell into a "deposit storm". Tens of millions of people lined up to refund the deposit, turning Dai Wei from an entrepreneur with unlimited scenery into a "well-known Lao Lai". His experience is embarrassing.
A cheerful and ambitious person.
Before returning to China to start a business, Dai Wei was the envy of everyone. 199 1 year, Dai Wei was born in Xuancheng, Anhui Province, with excellent family conditions, because his father Dai Hegen was the chairman of a central enterprise. However, he is not an idle "rich second generation". Dai Wei has been a miyoshi student who loves to learn since he was a child.
His academic performance is not only often among the best in the whole school, but also served as the monitor, which is a "perfect model" in the eyes of all parents. In 2009, Dai Wei was successfully admitted to Guanghua School of Management, Peking University, and later became the president of the Student Union.
It can be said that he not only studies well, but also has excellent management ability and personality charm. During his college years, David was in high spirits and was a star of Peking University.
On 20 13, Wei Dai went to Dongxia Town, Datong County, Qinghai Province to teach and became a glorious teacher. Because Dongxia Town is remote, Wei Dai often rides his bike to and from the rugged mountain road. It was at that time that David completely fell in love with cycling. David once said, "I think cycling is the best way to understand the world." Since then, cycling has formed an indissoluble bond with Dai Wei.
In 20 14, the entrepreneurial tide struck, and Dai Wei, who returned to Beijing, set up ofo with four friends and started his entrepreneurial career.
Proud David
In the early days of starting a business, Dai Wei's road to starting a business was not smooth, because they quickly spent 6,543,800 yuan of venture capital, leaving only 400 yuan in the final account. However, he was not discouraged by this. Instead, he reflected on his business model and looked for the elements of success from failure.
In 20 15, Dai Wei chose to enter the * * * pleasure industry and announced his vision: "Only connect cars, not produce cars". Facts have proved that David's choice is correct.
Facing the spring breeze of "* * * enjoying the economy", Dai Wei and his yellow car developed rapidly, creating a myth. Since 20 16, ofo has continuously raised funds and won the favor of well-known enterprises including Jingwei China, Didi, Hungry, Xiaohongshu, Jinshajiang and Weili Capital, and invested1500 million yuan in Xiaohuangche. For a time, ofo bike-sharing changed from a start-up to an out-and-out upstart, and David once lamented: "I have never seen so much money".
From then on, ofo began to develop wildly, which started the expansion of Zhang Zhilu. His yellow car not only occupied the streets of China, but even extended its tentacles overseas. His success story was reported by the media and became an industry model.
In 20 17, Dai Wei was also selected as the person of the year of China Shuangchuang together with Zhang Dazhong, founder of Ali Sports, and Deng Di, chairman of Beijing Taiyiyun Technology. At that time, Dai Wei was very proud, and it was no exaggeration to be called the winner.
All this seems to be a natural development. Just like Dai Wei's experience since childhood, he has always been a perfect and excellent person, both in academic performance and management ability.
If you succeed, you lose.
However, under the high light is an endless abyss.
Because * * * enjoys a single bicycle profit model and high operating costs, the life of ofo bike-sharing is not easy. In addition, Dai Wei is eager to develop its business in bike-sharing and seize the domestic market. He misappropriated the user deposit to fill the company's "big hole" without authorization, amounting to more than several billion yuan.
Finally, paper can't wrap fire. In 20 18, the prototype of Xiao Huang automobile was exposed, which caused tens of millions of people to refund the deposit.
No one expected that the once industry benchmark became the industry "scum" spurned by everyone overnight and became a negative teaching material.
It can be said: "Success is also Dai Wei, and failure is also Dai Wei". Dai Wei relied on user deposits to complete the crazy expansion of ofo, creating a prosperous time for * * * to enjoy the industry, but it also became the root cause of his failure.
In the end, Dai Wei burned 654.38+0.5 billion yuan and owed tens of millions of people a deposit. In June 5438 +2020 10, Dai Wei suddenly left ofo, no longer serving as a legal person, executive director and manager, leaving only an empty shell of ofo, and the label of "OEM" Lao Lai disappeared from public view.
On July 3, 20201day, Dai Weifa made a circle of friends: "Upgrade and try to be a good father!" Declare that life has entered a new stage.
Speaking of Dai Wei's ending, everyone can't help feeling sorry. Once the favored son of heaven, now there is only one chicken feather left. But it is undeniable that he brought "enjoying the economy" into unprecedented prosperity and changed the lives of many people.
At least, his name is remembered by many people, including of course those "debt collectors" who haven't refunded the deposit.