Shenghai Group's brand strategy also officially kicked off, and it was subdivided through the brand operation system. Shenghai team regards quality as the life of the enterprise, always emphasizes and adheres to strict quality control, and implements standardized production management in strict accordance with GMP quality certification system and HACCP quality and safety management system, thus achieving the perfect pursuit of quality. In marketing, we adhere to the concept of "details can reflect differences". The biggest difference between brands lies in the control of details. Even in the nuances, Shenghai people will spare no effort to improve and make it more perfect.
At present, the enterprise has owned independent brands such as Ipsen, Jinyibai, Shengjian, Sunshine Valley, Shenghai and Oubeijian, and the brand system has covered mainland brands, Hong Kong and Macao brands and the brand structure of international development trends. "Jinbai" brand alone has 5 series and 60 product specifications, of which 3 1 product has passed the authoritative certification of health products by the US Food and Drug Administration and the Ministry of Health, and new products that have been approved will be put on the market one after another. Some brand series have established strategic cooperative relations with many famous pharmaceutical chain enterprises in China, Hong Kong and Macao. At present, there are more than 300 sales service providers and nearly 15000 terminal sales outlets, which have built a perfect sales network with excellent quality.
Shenghai Group has always been based on innovative ideas, with excellent quality as its life, resource integration as its driving force and differentiated marketing service system as its core competitiveness, constantly promoting enterprise upgrading, occupying high-end areas of industry competition, making enterprises get rid of conventional chaotic competition and strive to eventually become industry leaders.