1, in-depth understanding: question mark business usually refers to those businesses with small market share and negative net cash flow, which need to invest a lot of cash, but have good growth and high risks. Therefore, the management needs to deeply understand the characteristics and potential risks of these businesses in order to make wise decisions.
2. Cautious investment: As the question mark business is risky, the management needs to be cautious when investing. They should arrange the investment budget reasonably according to the company's financial situation and business development plan to avoid the financial risks caused by excessive investment.
3. Monitoring and evaluation: The management needs to continuously monitor and evaluate the question mark business, so as to keep abreast of the business progress, evaluate the investment effect and adjust the investment strategy according to the actual situation.
4. Cultivation and promotion: For the question mark business with great potential, the management should enhance its market position and competitiveness through strategic cultivation and investment, and develop it into a star business.
5. Decisive decision: For the question mark business that cannot be improved or continues to lose money, the management should make a decisive decision, either looking for new investors or selling or liquidating these businesses to avoid greater losses.
The features of question mark service include:
1, high market growth rate and great market potential: question mark business is usually in emerging markets or undeveloped markets, so the market growth rate is high and the market potential is great.
2. High market uncertainty: As the market is immature, the question mark business faces high market uncertainty, including consumer demand, competitors' strategies and technological changes.
3. High investment: In order to open up new markets and establish brand awareness, question mark business usually needs a lot of investment, including R&D, marketing and sales.
4. High risk: Due to market uncertainty and high input cost, the question mark business is also facing high risk and may not achieve the expected income.
5. High growth potential: If the question mark business can successfully explore the market and establish a competitive advantage, it has high growth potential and can bring long-term benefits and growth to the enterprise.