Useful. According to the data, Laiyifen was established in 1999, mainly engaged in snack foods such as roasted seeds and nuts, candied fruit and meat products. In 20 16, the company was listed on the Shanghai Stock Exchange and became the "first snack on the main board". However, since this year, Iraq has entered a situation of "increasing income without increasing profits". According to the financial data, from 20 16 to 2020, the revenue from Iraq was 3.236 billion yuan, 3.636 billion yuan, 3.8965438 billion yuan, 4.002 billion yuan and 4.026 billion yuan respectively, and the net profit was/kloc-0.34 billion yuan and/kloc-0.00 yuan respectively. If we exclude the annual government subsidies of more than 20 million yuan and the bank wealth management income of190,000 to 27 million yuan in the past three years, we have actually suffered losses for three consecutive years after deducting non-net profits. The data shows that in 2020, the sales scale of snack food industry in China will reach12,686.93 billion yuan, a year-on-year increase of 1 1%. Among them, the offline sales scale increased by 9.7 1%, and the online sales scale increased by 18.93%. Last year, the revenue and net profit of good shops in the same industry increased by 2.32% and 0.95% respectively; The revenue of three squirrels decreased by 3.72%, but the net profit increased by 26.438+0%. The revenue and net profit of Yanjin Store increased by 39.99% and 88.83% respectively. Qiaqia's food revenue and profit increased by 9.35% and 30.73% respectively. The quality of food has been repeatedly complained.
Not only did the company lose in the performance competition of A-share snack food in 2020, but the company also had many problems in product quality and after-sales service.
According to the statistics of the research group of Sina Black Cat Complaint Platform, up to now, there are * * * complaints 102, involving food quality, salespeople tampering with coupons, and theft of APP cards, among which 202 1 complaints 2 1 piece. Zhu, a food industry analyst in China, believes that the whole snack food should be done well from five dimensions, namely, stabilizing the quality, activating the brand, innovating the scene, perfecting the service system and enhancing the customer's stickiness. In the future, the development of the whole snack food must be the integration of online and offline, the integration of online and offline resources, and the complementarity of online and offline short boards. The overall performance and profits of related companies will have good results.