Bosideng, the leading brand of down jacket industry in China, won the first China Clothing Brand Value Award. In 2 006, the authoritative organization estimated the brand value to be 654.38+0.02 billion yuan. Bosideng down jacket was rated as a well-known trademark in China and a famous brand in China, and passed the national inspection-free product and the national export inspection-free product certification. The national sales volume 1 2 years (1995-2006) was far ahead. Xuezhongfei Down Jacket and Kangbo Down Jacket are both famous brand products in China and national inspection-free products, and Xuezhongfei Down Jacket ranked second in national sales for seven consecutive years (2000-2006). Kangbo won the first China Clothing Brand Potential Award. In 2006, Bosideng was awarded "Top Ten Influential Brands in China" and "Top Ten Brands in China Industry in the World Market". The company actively promotes the strategy of brand diversification and product serialization. At present, it also owns brands such as Jie Bing, Bingfei, Changyu, Tianyu, Shangyu, Shuangyu, DBRNAI and Dior. New pattern of coordinated development of children's wear and home textiles.
Bosideng actively promotes international standards, and has successively passed China's environmental label certification, IS09001:2000 quality management body silkworm certification and IS0 1 400l environmental management system certification, and has been rated as an advanced quality management enterprise in China. Bosideng represents the fashion trend of winter clothing release in China in 10 (1997-2006). Since 2004, Bosideng has cooperated with the Institute of Chemistry of Chinese Academy of Sciences in research and development, jointly introduced nanotechnology with domestic leading level into the field of cold-proof clothing, revolutionized the launch of Zhongke nano antibacterial down jacket, and launched a new round of technological innovation and crystal shield upgrade in the bow L explosion industry. Create a world famous brand and promote national ambition. Bosideng down jacket won the gold medal of Lambato International Expo in St Petersburg, Russia, and was presented as a national gift by the Ministry of Foreign Affairs to heads of state such as Russia, Finland and Ghana. Bosideng actively developed internationally, and joined hands with DuPont of the United States and Itochu of Japan to explore the golden ball market. And become a partner of international famous brands such as NIKBI, BOS S, TOMIlllY, GAP, POLO and BLLE. Bosideng down jacket has successfully entered the markets of Japan, the United States, Canada, Russia, Switzerland and other countries. In 2 006, Bosideng's self-export and foreign trade exports reached 200-900 million US dollars, setting a new record for Bosideng's annual exports.