In July 2004, Suning Appliance (002024) was listed on Shenzhen Stock Exchange. Suning Appliance has been highly recognized by the investment market with its excellent performance, and it is one of the enterprises with the highest market value in the global home appliance chain retail industry. Suning Appliance Chain Group Co., Ltd. was jointly rated as one of China 100 listed companies in 20 10 (the seventh) year by Buffett magazine, World Enterprise Competitiveness Laboratory and World Economist Weekly, ranking 6 1. 20 13 hurun private brand list, Suning ranked ninth with a brand value of 95.686 billion yuan.
Around the market demand, according to the principle of specialization and standardization, Suning Appliance has formed four categories: flagship store, community store, specialty store and specialty store, in the form of 18, and the flagship store has developed to the sixth generation.
In terms of development mode, Suning Appliance adopts the four-in-one and synchronous development mode of "lease, construction, purchase and merger" to maintain a stable and rapid development trend, opening 200 new chain stores every year and continuously increasing the development of self-built flagship stores. Based on storefront standardization, we will promote the development of self-built flagship stores in dozens of primary and secondary markets across the country through self-built development and order commission development. It is estimated that by 2020, the network scale will exceed 3,000, and the sales scale will exceed 350 billion yuan.
Since 20 1 1, Suning has continuously promoted the development strategy of "technology transformation and intelligent service" in the new decade, further deepened the cloud service model, and gradually explored the business forms of online and offline multi-channel integration, all-category operation and open platform services. We believe that the retail model of China in the future will be "stores+e-commerce+retail service providers", which is the so-called "cloud business" model.
Suning Appliance announced on February 9, 2065438/KLOC-0 that Suning intends to change its company name to "Suning Shang Yun Sales Co., Ltd." based on the business form of online and offline multi-channel integration, all-category operation and open platform service, so as to better adapt to its business scope and business model. This name change can be seen as another big step in Suning Appliance's technology transformation strategy, and it also announced the official launch of Suning's new "cloud business" model.
On the one hand, Suning has continuously expanded its business categories and implemented the strategy of super electrification. In 2009, Suning put forward "marketing reform", tried all-category management and omni-channel expansion, and promoted marketing and service innovation; Since then, we have vigorously expanded non-electrical products in Suning.cn and Tesco, extending to department stores, books, maternal and child, virtual products and so on. In 20 12, Suning launched a brand-new main store-Expo Super Store, which removed the word "electrical appliances" on the door, marking the acceleration of the ultra-electrical operation of offline stores in Suning.
On the other hand, in recent years, Suning has continuously strengthened scientific and technological innovation and transformed the cloud service model. In 2006, the company launched the SAP/ERP system, and established an internal service platform with the support of information system, effectively achieving the goal of decentralized management and intensive management. At the same time, continuously optimize the supply chain and improve management efficiency; After years of business accumulation, Suning has built a management cloud for internal employees, a supply cloud for suppliers and a consumption cloud for consumers, and gradually promoted the comprehensive market-oriented operation of the "cloud service" model. Since 20 1 1, Suning has successively launched private homes, cloud application stores and cloud reading.