As a global technology group, Midea Group Co., Ltd. has formed a number of brand combinations such as Midea, Valin, Kelu and Gao Chuang. In the past five years, R&D funds have exceeded 50 billion yuan, providing products and services to more than 400 million users nationwide every year. On the whole, its business coverage is relatively wide, with more than 200 countries and regions.
In 2022, the total operating income was 345.7 billion yuan, ranking 278th in Fortune Global 500, and the number of employees in the world was increasing, exceeding 6,543,800+6,000.
Midea Group Co., Ltd.' s vision is to make technology perfect, make life better, and its values are to perceive the future. In the process of continuous development, it has also formed four strategic axes:
1, leading technology
Increase the layout and investment of core and cutting-edge technologies.
2, digital intelligent drive
Through comprehensive digitalization and intelligence, improve internal and external efficiency, so as to better grasp customers.
3. User direct access
Establish good contact and interaction with customers to further upgrade products, services and business models.
4. Global breakthrough
Look for market and business model breakthroughs in key areas to better serve global users.
In the development of Midea Group Co., Ltd. for many years, several milestones have actually been formed:
1. 1968, Mr. He Xiangjian raised 5,000 yuan to start a business. At this time, he led 23 households in Shunde North.
2. 1980, able to seize the opportunity of reform and opening up and enter the home appliance industry by making fans.
3. 198 1 registered the trademark of Midea, which also means the birth of Midea brand to some extent.
4. 1985 entered the air conditioning industry and began to explore new household appliances.
5.20 10 year sales exceeded10 billion yuan, and the new headquarters building was put into use at this time.
6. In 2020, Midea Group's business structure and strategic axis will be further upgraded, and it has been ranked among Fortune 500 companies for five consecutive years.