Relying on the brand influence of CCTV and the rich government and social resources of the channel, the channel invites senior people from academia, business circles, media circles and the government to interpret the management policies of the party and the state, exchange advanced ideas and successful experiences in the management field at home and abroad, and set an influential management example.
Channel integrates the advantages of network resources, unites with major media, and establishes an interactive service platform among the government, enterprises and academia through movies, pictures and activities, so as to promote the improvement of management level in various fields in China.
With its unique high-end, authoritative, credible and other "quality" advantages, this channel is bound to bring high click-through rate, wide coverage and strong influence, realize wider and deeper communication with the public, and become a new perspective highlight of network TV.
Channel purpose
Exchange of management science, observation of development and progress
channel positioning
Science-Interpreting management theory and analyzing social practice with scientific spirit, and popularizing society with scientific management knowledge.
The authoritative-management observation channel will cooperate with authoritative management research institutions, associations, periodicals and departments in depth to ensure the academic height and scale of the channel.
High-end-gathering the experience and theory of famous management experts, leading the docking of international advanced management theory and China's localized application practice. The management observation channel will cooperate with high-end management elites and relevant media reporters in depth to ensure the representativeness and dialectical objectivity of the channel content.
Wide range-the channel is mainly for management scholars, famous management experts and white-collar workers in business. The content pays attention to the organic combination of academic professionalism and practicality, and the form pays attention to popularity, friendliness and fashion interest, which is convenient for people from all walks of life to browse, learn and communicate.
Channel style
The management observation channel is mainly aimed at senior leaders of government agencies and administrative associations at all levels, management experts, national mainstream media reporters, middle and high-level groups of major enterprise groups and national white-collar workers, and interacts with people from all walks of life through Internet TV stations, newspapers and magazines, portals, direct data input and conference activities.