In fact, when Happiness Airlines was approved for construction in March 2008, it was interpreted by the industry as a signal to promote the civil aircraft manufacturing industry and develop regional aviation. Regional air transport refers to the operation of non-main routes between short-distance and small and medium-sized cities. According to reports, in mature aviation markets such as North America and Europe, regional aviation accounts for 30% ~ 40%. The network formed by the combination of trunk lines and regional lines is criss-crossed and complementary, and all kinds of passengers can enjoy high-level aviation services suitable for them; All airlines have formulated their own development strategies, opened up market space with suitable models, and formed a healthy and competitive aviation market environment. Regional airlines transport passengers from non-hub areas such as small and medium-sized cities to hub airports. After the passengers are concentrated, trunk airlines provide domestic or international long-distance routes. Regional airlines provide more "civil services", which can ensure that aviation services reach the general public and allow more passengers to enjoy convenient aviation services. Happiness Airlines will take Xi Xianyang International Airport as its main operation base, adopt the cost-first operation mode, and focus on developing passenger and cargo transportation services of western regional airlines. Happiness Airlines will take the establishment of regional hubs and central cities as the core, connect the surrounding small and medium-sized cities, and seek to establish trunk feeder connections with the trunk network of backbone airlines.
Promote the development of civil aircraft manufacturing industry
A major feature of Happiness Airlines is the choice of domestic models. The first aircraft used by the company will be the Xinzhou 60 aircraft manufactured by Xifei International, which is controlled by aviation industry corporation of china. According to the plan, Happiness Airlines will gradually increase the use of Xinzhou 600 and ARJ2 1 regional aircraft independently developed and produced in China. According to the developer, 70 seats of the new regional aircraft ARJ2 1 were selected as the basic type, and a series of 70 seats to 1 10 seats was formed through the development of extended models, cargo models and commercial models, which had similar flight performance and comfort with 150 seats of trunk aircraft. Happiness Airlines plans to reach the fleet size of 100 aircraft in the next eight years, and initially plans to use 50 aircraft in Xinzhou series and ARJ 2 1 series.