The Rise of Song Ruhua

1992, Song, who has been an associate professor for two years, is not satisfied: "Our teachers are very good and valuable, but they made the biggest mistake: waiting for others to raise their wages." In May this year, Song Ruhua opened a shop called "Teaching Computers" for 5,000 yuan. That year, a friend asked Song Ruhua to buy him three computer terminals. Song Ruhua rode a tricycle to find the person in charge of the Chengdu office of Shida Computer, just as the other party was moving. As soon as Song arrived, he ran around to help move. As a result, all the advance payments of the three terminal families were confiscated and he was taken away. Song took full advantage of Shida Computer's goodwill towards him and won the exclusive agency in Southwest China. This is the beginning of real money in Song Ruhua. Later, the Hongmiaozi Securities Business Department of Sichuan Construction Trust and Investment Company wanted to make an electronic display, and called the University of Electronic Science and Technology of China to ask. The receiver forwarded the information to Song Ruhua. At that time, Song Ruhua knew nothing about electronic display screens, but he agreed to buy materials from Inner Mongolia and Shenzhen in one bite. It took several people 10 day 10 night to get it done, and the income this time was 340,000.

1994, jinniu district tax bureau ordered several computers from Top. Later, Dai, then the chairman of the listed company Top Software, was responsible for delivery and installation. During the installation, he happened to see a document on the desk of the director, which mentioned the "Golden Tax Project", that is, a set of software system was introduced to monitor and manage the value-added tax, and Dai immediately flew it to Song Ruhua. Song immediately rushed to jinniu district Taxation Bureau to discuss cooperation, and finally got the big bill. In fact, Top didn't have any software at hand when signing the bill, so it will be developed by technicians from Electronic Science and Technology University later. After discovering this business opportunity, Song Ruhua won a number of "Golden Tax Projects" in Sichuan Province. Song Ruhua summed up a secret business experience from his great success: to do big business, you have to cooperate with the government, and the huge purchasing "plate" of government agencies is a huge source of business.

Facts have proved that this technology skillfully used by entrepreneurs in China is effective in the short term, but it has fatal defects. The senior vice president concluded that this has made Top a chronic disease-over-reliance on the government, over-reliance on the government's capabilities, and neglect of the analysis and understanding of the market itself. The ultimate danger is that the decision-making of enterprises may run counter to the general trend of the market.