On June 65438+1October 65438+March 2020, at the 2020 Sino-German Automobile Congress, FAW Group and Audi jointly announced that they would sign a memorandum of understanding in Changchun, set up a new energy joint venture company, and produce pure electric vehicles with PPE platform in China, which is expected to be officially put into production in 2024. At the same time, the electric vehicles produced by the new joint venture company will be sold based on the existing dealer network of FAW-Volkswagen Audi.
The PPE platform was jointly developed by Audi and Porsche. Positioning as a pure electric high-performance platform. Future models will cover many market segments such as coupe, travel and SUV, and are famous for their high end. The appearance of the platform means that the electrification transformation of Volkswagen Group has actually landed.
This company is also the third joint venture of Audi in China. Previously, Audi owned shares in two joint ventures in China, namely FAW-Volkswagen 65,438+00% and SAIC-Volkswagen 65,438+0%.
Regarding the establishment of the new joint venture company, Du Siman, Chairman of the Management Committee of Audi AG, said: "This cooperation once again highlights the strategic significance of the China market. We will pay more attention to Audi's business in China and actively promote the innovative development of the China market. "
Take root in China market and accelerate electrification layout.
As the largest single market of the brand in the world, Audi has always maintained a good standard in China. From June 5438 to September 2020, FAW-Audi * * * delivered 5 1208 1 vehicle, up 4.5% year-on-year. At present, Audi locally produces 9 models in FAW-Volkswagen Changchun factory, Foshan factory, Tianjin factory and Qingdao factory. In terms of electrification, Audi has already quietly accumulated energy.
In the past two years, Audi has been powered on frequently in China. At present, there are three new energy vehicles to choose from in China, Audi Q2L? E-tron and Audi A6L? E-tron and Audi e-tron. Among them, Audi e-tron was mass-produced in Changchun at the end of September.
According to the comprehensive electrification offensive launched by Audi before, by 202 1, Audi will launch 9 new energy vehicles to the China market; By 2022, the product lineup of FAW-Volkswagen Audi will increase to 12 models; By 2025, all products sold by Audi in China will be electrified.
Regarding the acceleration of Audi's strategy in China, Seok-Ho Ahn, the new president of Audi China, told the media on the eve of this year's Beijing Auto Show that in the future 10- 15, the ratio of fuel vehicles to new energy vehicles may reach 50: 50. Therefore, under the "e-tron" brand, Audi will further launch the electrification strategy.
As a strategic new energy product, it is particularly important to build a platform. At present, Audi owns MLB? Evo, MEB, J 1 and PPE are four electric platforms. The product pedigree has achieved all-round coverage from entry to luxury to high performance.
This PPE platform focuses on high-end product sequences. With Porsche's technology and brand endorsement, Audi's brand premium ability will be enhanced invisibly.
SAIC Audi is actively preparing.
Compared with faw's favor, SAIC seems a bit lonely. The storm in 20 16 ended in a compromise with SAIC. The * * * knowledge reached on May 9, 20 17 clearly shows that after SAIC Audi is officially put into operation in 2022, SAIC only has the right to produce Audi models, but has no right to independently authorize 4S stores to sell them.
Although SAIC has made huge concessions, it is still making a profit from Audi. In 20 18, the equity of SAIC Volkswagen quietly changed, and Audi officially held the equity of SAIC Volkswagen 1%.
During the two sessions in May, Chen Hong, chairman of SAIC, also made it clear that the research and development, production and other related work of SAIC Audi project are going on normally, and the first product of SAIC Audi will be put on the market in early 2022.
Smart Shanghainese didn't put their eggs in one basket. For the big cake of new energy, in addition to efforts to promote cooperation with Audi, SAIC's own high-end brand of new energy is also on the line.
It is revealed that SAIC is promoting a brand-new brand-new electric smart car project, which is code-named "L" and is said to be the "No.1 Project" of SAIC, with Chairman Chen Hong and President Wang Xiaoqiu as the chief commander.
When FAW Ju Group developed Hongqi, the market gave back. The data shows that from 65438 to September this year, the cumulative sales volume of Hongqi exceeded130,000 vehicles. At the just-concluded Beijing Auto Show, Hongqi also brought the latest achievement of electrification-Hongqi E-HS9.
In contrast, SAIC's road to independent high-end pure circuits is tortuous. Roewe Marvel Comics before? After the failure of X-rush, in May this year, SAIC launched the Roewe R-mark high-end product sequence. A few months later, the exposure of the "L" project also reflected the anxiety of SAIC's eagerness to promote its independent department.
Independent in one hand and joint venture in the other. SAIC is obviously more anxious than FAW. All departments on the other side are developing steadily, and SAIC itself still needs constant blood transfusion.
Zhongshu
For Audi, it is naturally the best policy to accelerate the pace of cooperation with SAIC while stabilizing FAW. At present, SAIC Audi has begun to promote, and the first model is about to go offline. However, recalling the scene in 20 16 when FAW dealers jointly "forced the palace", the cooperation between the two sides still seems to linger.
This time, Audi's PPE platform is a good "candy", which not only accelerates the pace of its own electrification, but also gives FAW a reassurance and gives SAIC Audi more buffer space.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.