Acer's management method Australia
What is Acer's subsidiary in Australia? Australian Acer computer? AcerComputerAustralia, founded in 1990, is currently the third largest personal computer seller in Australia, second only to HP and Dell computers, while the market share of notebook computers and tablet computers is the first, and the market share of personal computers in government and education is also the first.
India
What is Acer's subsidiary in India? Acer India? Headquartered in Bangalore, AcerIndia has the highest market share of peripheral components except desktops and laptops.
Europe, Middle East and Africa
Acer's notebook computers are in a leading position in Europe, the Middle East and Africa, with a market share of 65,438+08% in the first quarter of 2005. In the same year, Acer ranked first in the following countries: Italy, Spain, Austria, Netherlands, Switzerland, Czech Republic, Russia, Portugal, Belgium, Denmark, Poland, Hungary, Slovakia and the Federation of Bosnia and Herzegovina. In addition, Europe is Acer's largest market in the world.
North America
Headquartered in San Jose, California, AcerAmericaCorporation is a member of Acer Group, responsible for R&D, engineering, manufacturing and marketing in the United States and Canada. 1September, 1990, Acer acquired AltosComputerSystems, the top manufacturer of UNIX systems. 1In February, 1997, Acer acquired the mobile computing department of Texas Instruments, including the notebook products of TravelMate and Extensa, making Acer the fourth largest notebook computer manufacturer in the United States. Acer's base in Canada is located in Mississauga, Ontario, which is responsible for managing distribution and marketing, manufacturing and customer service. Acer's subsidiaries in North America are Gateway and PackardBell.
Acer Commercial Marketing China Headquarters has been constantly adjusting its product structure and enriching its product content since it was established in 1993. In line with the development trend of Chinese mainland market, Acer has implemented? Local prices of internationally renowned brands? Our marketing strategy has made high-quality Acer products favored by many consumers with outstanding cost performance, and the product sales ratio has doubled from 1999. Aspire, the third generation home computer product launched in 2003, brought the family model to a new peak. Acer continues to strengthen notebook products? Ultra-thin and ultra-light is the mainstream? The development trend, the change of product thickness from 1 yuan coin to 50 cents, reflects Acer? You get what you pay for? Spirit and always leading technical strength. In 2003, Acer took the lead in launching notebook computers with Centrino technology simultaneously with Intel, and then took the lead in launching the world's first Centrino dual-purpose tablet computer TravelMateC 1 10. At present, the mainstream of Acer laptop TravelMate has gradually turned to Centrino laptop. In addition, Acer began to continuously improve its peripheral product lines, selling monitors, optical drives, projectors and other products to users, and at the same time providing users with more professional and perfect application solutions. 2002: Acer's transformation, plan established? Value Innovation Center ",with product innovation center and service value innovation center respectively.
Put forward? Dig deep into the local land and dominate China? Slogan. For notebook computers, TravelMateC 100, the world's first dual-use tablet computer, was launched. The second-generation home computer Asprie newly released by Acer Desktop is specially designed for the needs of the home market, which integrates the functions of computer, TV, audio and digital video recorder, and completely changes the genes of home computers with complete household appliance functions and humanized user interface. In order to cooperate with the marketing business, Acer's marketing work is in full swing. First of all, three-dimensional advertising activities such as print, internet and television promote products and brands on a large scale; Second, for products with fresh technology and outstanding personality, it is necessary to hold press conferences in major regions and strengthen news propaganda.
Third, in view of the sales peak season in spring and autumn, a roving exhibition will be held in key cities. For example,/kloc-0 was launched in more than 30 cities in China in the spring of 1997? Huishenzhou Acer's new product Miles? Activities; /kloc-launched in 32 large and medium-sized cities in China in 0/998? Buy Acer computer to go to Thailand to watch the Asian Games? New product tour. In the summer of 2002, Acer held a 1 00 live promotion exhibition in large computer stores in about 53 cities in China, which will attract more than 2 million visitors to directly contact Acer computers. At the same time, Acer's China headquarters attaches great importance to the agents, gives strong support in advertising and news promotion, provides a large number of promotional materials for the agents, and establishes an internal publication, Acer News, to deliver the latest products and strategic information in a centralized way, thus becoming a bridge between manufacturers, agents and users. From 65438 to 0998, Acer's China headquarters began to promote the channel in order to give more support? Light up the project? , hang it to the broker? Acer store? Light box signboard is the key project of channel construction. At the end of 1998, there were 50 listed stores in Acer, and in 2002, there will be more than 400 listed stores in Acer. Hold an agent meeting every autumn to discuss the market strategy, sum up experience and convey the latest product trends of Acer.
Acer's business service system has been rooted for a long time, and it has launched a marketing strategy of paying equal attention to marketing and service to provide users with perfect after-sales service. Chip-level maintenance stations have been established in Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang and Xi 'an respectively, and Acer has a team of technical engineers with rich maintenance experience. At the same time, Acer has opened more than 200 special maintenance centers through national agents to provide services to users. From 65438 to 0999, Acer established a service express network to improve service response speed and maintenance efficiency. Does the agent form an agent through the existing expressway? Freight station? Manufacturer's three-point and one-line service network, in order to achieve the goal of 95% three-day repair rate in each regional market. In 2000, Acer invested 5 million yuan to set up 20 spare parts centers in 20 cities across the country to provide timely spare parts free of charge, and with the help of excellent regional agents, the turnover rate of spare parts and regional maintenance efficiency were improved. At the same time, actively promote online question and answer, training courses, technical materials, maintenance management and other electronic services to achieve network management. According to the characteristics of laptop mobile office, Acer launched a one-year two-hour quick repair service in six cities from July, 20001. From August 2, 20021,Acer began to promise customers? Three guarantees service? . By 2003, there were 27 1 Acer special service stations. There are 12 spare parts centers.