Smart retailers are always the first to discover the market development trend. They always know when is the best time to make money, and they can always get everything done first. Maybe you are still a small retailer, but do you dream of soaring performance and making a blockbuster one day? In this process, you need not only ability, but also skill.
In order to be more active in the market, you must first learn skills. The more you learn, the more things you can control. These skills can help or destroy your business.
Small business operation method: small input and large output
Don't underestimate retail. A drop of water can pierce a stone. Retail business can also make you a billionaire. As we all know, legendary giants in the retail industry are generally enterprising, and they will take risks to buy a large number of low-priced inventory products. And for big customers like them, they can also enjoy special discounts, such as repurchase discounts, extra discounts, advertising discounts and so on. But this kind of investment is basically difficult for small retailers to do. How can they have such strength, but they can only fall behind? In fact, they can still create their own abilities by learning various skills.
Small retailers don't have large-scale funds, and they don't compete with big businesses for customers' strength, but they can start by investing in special goods, which are different from those sold in big shopping malls, so as to attract customers. Moreover, these retailers can plan their investments according to the changes of seasons and climate.
In addition, small retailers can also start with small resources or prepare tailor-made products for customers. Because the smaller the retailer, the more he knows about the customer's specific situation, and the easier it is to provide customers with unique private services. Working with other retailers on the Internet is also an effective way to help you accumulate resources.
Small business operation: careful planning before the war.
Because small retailers have few resources, they should be managed centrally. Collect all the customer information lists together, spread them on the floor, classify them according to the market, and then unify the customer information on a list, which should include the customer's name, salesperson's name, store name or kiosk number and commodity type. Edit these customer data on the computer, look at these data before each transaction, and then you will find that everything is suddenly clear. Be sure to correct these lists in time, because the situation changes anytime and anywhere, so you should carefully record who is changing what. Record the changes you hear and add them to your customer list to control the possibility of losing your list. Keep a good record of those who have changed, including customers, employees, or some employees who need to change their positions, or even employees who need to be fired. In addition, your records should also include: your monthly purchasing power, your monthly income and expenditure, as well as the records of appointments and trips.
In order to ensure the smooth progress of your business, you should make preparations in advance, contact your salesman and consult the price. And find out what other businessmen are doing in your business field. These preparations will help you save a lot of time in actual combat.
Listen to the salesperson's report and compare their recent performance with that of the past two months. You also need to draw a business development trend chart. Review past mistakes and learn from them. Before making the list, have a short meeting with your salesman to discuss the specific battle plan and record the process in detail. Discuss the questions that customers have asked before.
Small business operation law: making time more effective
Do you have many appointments because of business needs? It's best to set the date in your store, especially those stores or working environments that seem busy. This can not only show your achievements, but also save time, and the time saved can also make more new customers or do more things.
Learn to take detailed notes and always take a notebook with you. If time is not tight, or there is no need to change the plan temporarily, we should keep everything in order. You should take time to review your notebook from time to time and refer to many conditions to make sure everything is in your plan.
Pay attention to your customers. Don't change the impression you leave on customers easily. Even if the delivery date is near, you should have the ability to control the change. The closer the transaction is, the better your performance should be.
Listen to your salespeople and keep a harmonious and friendly relationship with them and even their friends, because they are an important part of your business. These salespeople's friends may have special relationships and skills, and they can be your special resources. Details that cannot be ignored
When you are still making a market plan, you should act decisively. If you can't give orders to your subordinates, it will not only affect your authority, but also adversely affect your business.
Write down all the rules you know about the sales process as much as possible and make them your internal rules.
If you want to use fax, letter or email, be sure to check whether the address is correct before sending it.
After each transaction, a detailed record should be made to compare the personnel, price, quality and previous sales records.