Introduction of Haier Group Company Basic Introduction of Haier Group

1, Haier Group was established in 1984, and is the leading global service provider of good life solutions. In the process of continuous innovation, Haier Group has always adhered to the main line of "people-oriented" development. Zhang Ruimin, Chairman and CEO of Haier Group, put forward the mode of "one person in one".

2. Haier Group always takes the user experience as the center and keeps pace with the times. From a small collective factory that is insolvent and on the verge of bankruptcy, it has developed into an ecological enterprise that leads the Internet of Things era. For two consecutive years, it has become the only eco-brand of Internet of Things in the world and won the BrandZ Top 100 most valuable global brand. In 20 18, the global turnover of Haier group reached 266 1 100 million yuan, up by10% year-on-year; The total global profits and taxes exceeded 336,543.8 billion yuan, a year-on-year increase of10%; Ecological income reached 1, 5 1 billion yuan, up 75% year-on-year. Haier has 4 listed companies, 5 unicorn incubators and 23 gazelle enterprises. There are 65,438+00 R&D centers, 25 industrial parks, 65,438+022 manufacturing centers, 65,438+008 marketing centers and 65,438+040,000 sales networks in the world, with Haier, Casart, Leader, GEAppliances and Fisher.

3. Haier has been Euromonitor's first brand of global household appliances for eleven consecutive years, and its subsidiary Haier Zhijia ranks among the top 500 companies in the world and the most admired company in Fortune magazine. Its new species, kaos COSMOPlat, ranks first in the dual-span industrial Internet platform of the Ministry of Industry and Information Technology, and has been designated by three international standards organizations, namely ISO, IEEE and IEC, to take the lead in formulating international standards for mass customization. In the Internet of Things era, Haier's ecological brand and Haier's integrated model are leading the world.

4. In the future, Haier Group will continue to join hands with the world's first-class ecological partners to build an IoT ecosystem such as food, clothing, housing, transportation, health care and medical education. Customize a personalized smart life for users around the world.