Standard product unit standard product unit
SKU: Inventory Unit
SSU: standard? Service unit? Standard service unit
Item: it is more used to refer to the concept of "single item"
Attributes: divided into key attributes, sales attributes and non-key attributes.
ARPU: Average income per user.
S2b2c: It is a brand-new e-commerce marketing model, integrating suppliers, empowering distributors and serving customers together.
Category: classification tree, there are two categories commonly used by e-commerce, namely, front-end display category and back-end commodity category. Prospect category refers to the category displayed to consumers, which will change according to the season, sales strategy and activities; The background category belongs to the basic data and cannot be changed at will. When adding SKUs, you need to select categories and bind them. It should be noted that the level of the category tree should not be too deep, generally three or four. Such as mobile phones-> Smart phone-> Apple mobile phone category. A large category of products, product lines.
SPU: It is the smallest aggregation unit of commodity information, a set of standardized information that can be reused and easily retrieved, and describes the characteristics of a product. Generally speaking, goods with the same attribute values and characteristics can be called SPU. (more like the commonality of a product, an iPhone 8 plus)
SKU: The smallest physically inseparable unit. That is, the basic unit of inventory in and out measurement can be pieces, boxes, pallets, etc. Specific to the color, specifications, styles and other characteristics. (more biased towards the personality of a product: an iPhone 8 plus? 64G China Red)
SSU :SKU both SKU and SPU are biased towards the application of e-commerce. The concept of SSU is to turn the sold products into services and sell the services as a standard unit. Similar to the SPU concept, it is a unique name of the automobile after-sales service market.
Item: more used to refer to the concept of "single item", and note that single item is also an abstract concept; It is also a concept of scene; It can refer to the smallest unit of discussion/transaction in a certain scene; In most cases, it refers to SKU.
Attributes: divided into key attributes, sales attributes and non-key attributes. Key attribute refers to the attribute that can uniquely determine the product, and must be entered. For example, the brand and model of a mobile phone are key attributes; Sales attributes constitute special attributes of SKU, or specification attributes, such as "color" and "memory" of mobile phones; Non-key attributes refer to other attributes besides key attributes and sales attributes, such as the type of mobile phone interface. Non-critical attributes are not necessarily non-mandatory, and sometimes they are set to mandatory for the integrity of product information.
ARPU: Average revenue per user over a period of time. Used to measure the business income of telecom operators and Internet companies. The influencing factors are: time, cost and average income.
S2b2c: On the one hand, select excellent suppliers, and the distributors will purchase them centrally; On the other hand, it provides SaaS tools, technical support and training for distributors to better serve customers. "The core of S2b2c mode is that S and Xiao B should serve C together. Small B service C can not be separated from all kinds of support provided by S platform, but S also needs to pass B service C ",which is the triangle relationship redefined in S2b2c mode. From the linear B2b2c zero-sum game relationship in the past, it has become a win-win relationship.
For example:
For e-commerce, S is Taobao platform, B is merchant or shopkeeper, and C is consumer.
For car clothing: S is the platform, B is the offline vehicle service center, and C is the owner.
Correlation: category > SPU standard product unit >: project & gtSKU inventory unit
1 Users find it through the category path: electronic products-mobile phones-Apple mobile phones.
2 users first find the SPU page of iPhone8 plus to view various standard parameters of iPhone, such as resolution, camera and other information;
3 The user selects one of the sellers and enters the item page of the seller iPhone8 plus; (There are n item pages on Taobao iPhone8, because each seller has an independent item id. )
4 The user finally chose the seller's black, 64G iPhone8 plus, and confirmed that it was available, that is, a SKU id； was located; ;
After this dimension, the seller goes to the warehouse to pick up the goods accurately according to this unique SKU id.