Watsons is an international retail and food manufacturing organization under Changjiang Hutchison Co., Ltd., with operations in 24 countries and regions. The commodities involved in the group include health care products, beauty products, perfumes, cosmetics, daily necessities, food, beverages, electronic products, wine, airport retail business, etc. Watsons is the largest retail chain of health care and beauty products in China.
Extended data:
Watson's brand strategy;
1, market penetration?
Watsons has a strong team of health consultants, including 80 full-time pharmacists and 150 "health and vitality ambassadors". They are all professionally trained to provide customers with free advice and suggestions to maintain a healthy life. Each Watsons personal care store has clearly divided different sales areas, and the goods are neatly arranged for customers to choose. ?
2. Market development?
Watsons signed a strategic cooperation agreement with Dalian Wanda Group and COFCO Real Estate Investment Co., Ltd., two giants of commercial real estate in China. Watson's personal care stores have been fully stationed in wanda plaza and Joy City all over the country, and have achieved synchronous expansion with the two most powerful flagship brands of domestic commercial real estate.
3. Diversification?
Watsons Personal Care Store deals in products from more than 20 countries, including 25,000 kinds of cosmetics, medicines, personal care products, fashion accessories, candy, heart cards and gifts, which are mainly divided into two parts: one is Watson's own brand, including cosmetics and personal care products; Second, other brands of care products.
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