World Footwear Headquarters Base-a great project aimed at applying scientific and technological innovation to enhance industrial added value and realize industrial structure transformation! Her birth will-undertake, transform and popularize the world's advanced shoemaking technology; Enhance the added value of footwear products; Enhance R&D and design ability with talent advantage; Give brand culture concept to enter the international high-end market; Let export-oriented enterprises transform and open up the domestic market.
Three Purchases of Shoe Enterprise Culture
I. Spiritual culture
(a) corporate mission:
(2) enterprise purpose:
(3) Enterprises share the same vision:
(4) Enterprise spirit:
(5) Enterprise objectives:
(VI) Core values of the enterprise:
(7) enterprise strategy:
(8) corporate philosophy:
Second, institutional culture.
Third, behavior culture.
Fourth, image culture.
Verb (abbreviation of verb) corporate environmental culture
(1) Staff Cultural Center
(2) Workshops, departments and restaurants
Sixth, the culture of enterprise proverbs
How to write a brief introduction of shoe enterprises?
From how long the company has been established to what honors it has won, to how many stores it has visited, and then write down the company's cultural concept and future discovery vision.
The Cultural Concept of Zhejiang Aokang Shoes Co., Ltd.
Corporate culture Corporate culture is the "spiritual food" for employees, the "majestic gongs and drums" to boost team confidence, and the "beacon torch" for us to break the waves. Give full play to the role of corporate culture as "adhesive, catalyst and lubricant", activate the "spring water" of cultural development and melt the "layers of hard ice" of enterprise development. After more than 20 years of development, Aokang has formed an excellent and unique corporate culture centered on "serving human progress", "century-old Aokang, global brand" and "honesty, innovation, humanity and harmony". However, in the new stage of development, corporate culture also needs innovation, enrichment and perfection. In order to ensure that the corporate culture can play a guiding role in the reform, innovation and development of the enterprise, this time, on the basis of inheriting the core corporate culture, the company further combed and refined the original specific business philosophy and the success of Aokang, hoping to become a new starting point for employees to understand Aokang's excellent corporate culture, and let every employee love and benefit from it for life through their own summary and deepening of feelings. At the same time, I hope that through this sorting, refining and publicity, we can further unify our thinking, enhance cohesion, promote enterprise management, bring some promotion, and contribute to the realization of Aokang's century-old grand goal. Corporate mission: to serve human progress and keep pace with the times: "dream out", and the company will grow and progress together with customers, employees and interested parties; Keep pace with the times: constantly innovate to serve the change of human material life and the progress of human spiritual life; Synchronize with the world: Aokang synchronizes with the world, revitalizes the national industry and realizes the vision of a world famous brand. Corporate vision: Centennial Aokang, the global brand of Centennial Aokang, is a century-old enterprise with strong competitiveness, growth and vitality, supported by excellent technology, first-class talents and advanced culture, based on the domestic market and actively expanding overseas business. It has the concept of time, and it is not only the concept of time; The focus is on the continuation of business hours and the expansion of business space. Brand globalization and global brand are two different concepts, the former is a process and the latter is a result. Through the globalization of brand network, marketing, management and talents, "Aokang" has been widely recognized and truly become a global brand. Core values: honesty, innovation, humanism, harmony and honesty: honesty is the foundation, reliable foundation and wealth of enterprise development. First, be honest with customers, second, be honest with employees, third, be honest with shareholders, and fourth, be honest with society. Innovation: Without innovation, there will be no development. Innovation is the soul of enterprise progress and the inexhaustible motive force of career progress. One is cultural innovation, the other is management innovation, and the third is technological innovation. People-oriented: People-oriented is the key to enterprise success. Management should put people first, respect people and care about people, so that customers, employees and shareholders can become caring people. Only by studying can you succeed. Harmony: Harmony is a form of beauty, which can unite people's hearts, unite strength and achieve great things. Establish a harmonious working and living environment at home, establish a harmonious platform for cooperation and development abroad, and make contributions to the harmonious development of society. Corporate motto: Keep your word, keep your word, keep your word, keep your word with Jeff. Wang Zhentao, the president, takes "keeping promises" as his life motto. In the process of continuous development of the enterprise, his personal motto is gradually accepted by all Aokang people in the enterprise and gradually becomes the motto of the enterprise.
Brand introduction of Zhejiang Dadong Shoes Co., Ltd.
Brand name: Dadong English name: DUSTO brand enterprise: Zhejiang Dadong Footwear Co., Ltd. Brand vision: create high-quality management, * * * enjoy Dadong's bright future Brand mission: Beautiful S Follow me with brand values: customers benefit, employees make money and enterprises develop.
How is the performance?
Performance is a concern of many enterprises. Definition of management science: the organizational goal that an organization achieves through effective and efficient use of limited resources is called performance. Performance not only refers to turnover or profit, it should include those elements that ensure the long-term sustainable operation of the enterprise, but also include the mission of the enterprise. If it is justifiable for a newly established enterprise to focus on turnover and profit, then for an enterprise with decades of successful management experience, if managers only regard turnover and profit as political achievements, it is really a big mistake, even causing great harm to the sustainable operation of the enterprise. After the initial growth period, if an enterprise wants to continue to operate, it must deeply understand its mission and the elements to ensure its sustainable development. Profit is not the mission of an enterprise, but the mission of an enterprise is to make any contribution to the public, employees and shareholders, that is, what is the value of existence. The elements of sustainable management of enterprises are not money, but some relatively lasting values. When profit is too important, it is time to start deviating from the mission of the enterprise. You know, shouting about turnover and profits every day does not guarantee that profits will increase next. On the contrary, it may lead to more serious problems, because focusing on turnover and profit will inevitably lead to some short-sighted behaviors and undermine the foundation of the company's long-term operation. Profit is not the purpose of enterprise existence, it is only the result of enterprise management. That is to say, after the enterprise has done the right thing, the service object gives the enterprise a value evaluation or reward. This is how profits are generated, even if it is only a by-product in the process of business mission. Especially in some special industries, the turnover and profit of the enterprise itself are hardly affected by the performance of internal employees, but by social macro-economy and external personnel. The key to the sustainable operation of this industry lies in the maintenance of relationships. Therefore, if this industry calls for performance every day and simply regards performance as turnover and profit, it will inevitably focus on its work and ignore the basis for ensuring the long-term operation of enterprises. Once this foundation is destroyed, it is extremely difficult to repair it. Because it is the most difficult to repair the relationship, the relevant groups may go to competitors because of the destruction of the relationship. When we run a business, maybe we should correct a long-standing belief in our minds that the business is for money. This statement seems reasonable, but it is fatal. Whether an enterprise makes money or not actually doesn't count. Only when consumers accept this account can it become a reality. If consumers don't buy it, then the purpose of money can't be achieved. The correct concept should be-enterprise management is to contribute. Enterprises have made contributions and created value, and consumers pay the value equivalent-money by enjoying services or products. Money is only the result of enterprise creation and contribution, not the purpose. This result need not be shouted, as long as you contribute to the enterprise, it will be realized. For example, the mission of the hospital is to save lives and improve people's quality of life in an efficient and safe way; A shoe factory, its mission is to make comfortable and high-quality shoes and improve the quality of life.
Introduction of Red Dragonfly Group Co., Ltd.
In 2007, Red Dragonfly established a listed company-Zhejiang Red Dragonfly Shoes Co., Ltd. around its main business. Red Dragonfly adheres to the corporate core values of "going further and further, respecting and caring for every shareholder and employee, supporting and caring for team spirit" and takes "inheriting shoe culture, focusing on shoe technology and creating customer experience" as its corporate mission, and has achieved good and rapid development over the years. At present, Red Dragonfly has established five R&D and production bases in Yongjia, Wenzhou, Shanghai, Guangzhou and Chongqing. In China, it has 25 sales branches and more than 4,000 sales terminals, covering key cities in China. Red Dragonfly has successively won China Famous Brand Product, China Real Leather Shoes King, and China Well-known Trademark, and has won many honors such as Consumer's Most Satisfied Brand, National User's Satisfied Product, China's Most Valuable Brand and China's Most Influential Industry Brand for many years. Red Dragonfly's efforts in culture, technology and public welfare have become the biggest highlight of the brand. Red Dragonfly excavates, studies and spreads China shoe culture uniquely and persistently. Since 14, Red Dragonfly has created many firsts in China: establishing the first shoe culture research room, setting up the first shoe culture tour group, editing and publishing the first China shoe culture dictionary, publishing the first shoe culture series-Oriental shoes, and building the first national shoe culture museum-China. In September, 2007, Red Dragonfly cooperated with South African National Power Company to develop and manufacture the first pair of sports shoes in China, which was considered as a landmark event that "China shoes industry entered the era of science and technology". Red Dragonfly took the lead in setting up an R&D center in Italy, and successively cooperated with domestic universities and foreign science and technology enterprises to set up a shoe science and technology laboratory, a human foot mechanical engineering laboratory and a testing laboratory. Red Dragonfly's shoemaking technology laboratory has been listed as Wenzhou R&D Center, municipal technology center, municipal testing center and Zhejiang enterprise technology center, and it is also the only laboratory in the industry that has passed the "National Laboratory" certification. Red Dragonfly advocates the brand concept of "on the road, because of you". /kloc-In the past four years, we have adhered to the wealth concept of "the more wealth, the greater the responsibility" and donated more than 50 million yuan to social education, new rural construction and other public welfare undertakings. Red Dragonfly won the first "China Charity Award" issued by the Ministry of Civil Affairs, and Chairman Qian Jinbo entered the list of "Hurun China Charity Entrepreneurs" for four consecutive times. The vision of Red Dragonfly is to become a modern and outstanding international shoes and clothing company, and to establish a respected brand in China. The 20 13 National Corporate Culture Annual Conference, co-sponsored by china enterprise confederation and China Entrepreneurs Association, was held in Beijing. A number of enterprises and entrepreneurs who have made outstanding achievements in corporate culture construction were commended, and Zhejiang Red Dragonfly Footwear Co., Ltd. won the "National Outstanding Achievement Award of Corporate Culture".
Introduction of Shengdi Roland Shoes Co., Ltd.
Guangdong Shengdiluolan Shoes Co., Ltd. owns 2306 specialty stores with "dignity, courage, pursuit of justice, victory and honor" as the brand core. Through the interpretation and dissemination of this core connotation, they will provide all consumers with high-grade products, at the same time create a unique, full of personality charm, full and lasting brand image, and convey elegant chivalrous culture and lofty spiritual connotation. This is the mission of the brand "Holy Land Roland". Shengdi Roland Shaanxi Sales Company has 66 stores in northern Shaanxi, Guanzhong and southern Shaanxi. If you have relevant work experience and are interested in realizing self-worth in the field of marketing terminals, please join the team of Saint Laurent and lay a * * * confident and extraordinary tomorrow for yourself!
Footwear visual slogan
Focus on development and innovation, and take excellent quality and scientific management mode as the heavy responsibility of the enterprise! Create a well-known brand position in footwear industry! Strive to become an enterprise that customers and consumers like to pay.