What are the benefits of the middle price strategy?

In a highly competitive market, enterprises determine commodity prices by studying competitors' production conditions, service conditions, price levels and other factors according to their own competitive strength, reference cost and supply and demand. This pricing method is commonly known as competition-oriented pricing method. Competition-oriented pricing mainly includes: market-oriented pricing method. Under the market structure of monopoly competition and perfect competition, it is impossible for any enterprise to gain absolute advantage in the market by virtue of its own strength. In order to avoid the losses caused by competition, especially price competition, most enterprises adopt market-oriented pricing method, that is, keep the price of a product of their own enterprises at the average market price level, and use this price to obtain the average reward. In addition, by adopting market-oriented pricing methods, enterprises do not have to fully understand consumers' reactions to different price differences, and will not cause price fluctuations. Product differential pricing method. The product differential pricing method refers to that enterprises make the same homogeneous products establish different product images in consumers' minds through different marketing efforts, and then choose the price lower or higher than that of competitors as the product price of their own enterprises according to their own characteristics. Therefore, the product differential pricing method is an offensive pricing method. Sealed bidding pricing method. At home and abroad, many commodities, raw materials, complete sets of equipment and construction projects, as well as the sales of small enterprises, often use the way of bidding by the employer and the contractor to select the contractor and determine the final contract price. Generally speaking, there is only one tenderer, which is in a relative monopoly position, while there are many bidders, which are in a competitive position. The target price is determined by the enterprises participating in the bidding under independent conditions. Among all bidders invited by the buyer, the bidder with the lowest quotation usually wins the bid, and its quotation is the contract price. This competitive pricing method is called sealed bid pricing method.