In terms of market segments, Bailey Group is the terminal furniture supplier of IT high-tech, automobile, electric power, communication, energy and German high-end automobile business hall. The Group has branches in Beijing, Shanghai, Guangzhou, Shenzhen and overseas, and its sales network is all over the world. Bailey has been trying to provide customers with a more perfect "living" business space as a whole. "Living space, pleasant office", Bailey emphasizes organizational behavior, and the application design of organizational behavior brings the management of organizational behavior application, thus creating a perfect and efficient office environment and realizing pleasant office. With the positioning of "expert in the overall solution of living and commercial space", Bailey decided to be stronger first, then bigger, and stick to the road of brand development.
Mission: Let work and life live together and make business happy!
Vision: To be the most respected creator of commercial space.
Positioning: The concept of "residential business" was initiated by experts in the overall solution of residential business space. The theme of "winning in design". Guangzhou International Design Week in 2009 is a "life business" advocated by Bailey.
Pay attention to innovation and get the respect of peers. Bailey won four awards: Cotton Tree Award, Supreme Award, Golden Sheep Award and Brand Recommended by Guangzhou International Design Week. "Design Week Award" is an authoritative design award and competition brand established by Guangzhou International Design Week. With its highest level and widest market influence, it will display the value of well-known products, well-known designers and enterprises and institutions seeking development through design to the greatest extent.
Design leads value. With the development of modern science and technology, the arrival of knowledge society and the evolution of innovative forms, design is also evolving from the work of professional designers to more extensive user participation, and innovative design with user-centered and user participation has attracted more and more attention. But in the field of office furniture, only the communication between office furniture design and office environment is the demand of modern office space. Bailey takes "an expert in the overall solution of living and business space" as the enterprise orientation, replaces the traditional decoration and transforms the future office environment with the concept of industrial decoration, and integrates the design concept of six elements of heaven, earth, wall, light, sound and taste, so that people in the new office space can live in harmony with the environment. Demonstration enterprises of transformation and upgrading of advantageous traditional industries in Guangdong Province
Guangzhou industrial design demonstration enterprise
Huotai space creative industrial base
Top Ten Most Influential Material Brands in China
The designated purchasing unit for furniture purchased by the central state organs (identified by the the State Council Municipal Administration of Organs Affairs) was established in 1989.
1993165438+10 In October, the first manufacturing base of Bailey Group in Chinese mainland, Zhuo Wei Office Furniture Factory, was put into operation.
The year of 200 1 is defined as "management year". In March, Bailey Group passed the German TUVI 900 1.96 international quality system certification.
In 2003, the group positioned itself as "brand year" and made every effort to shape the brand image of Bailey Group. At the same time, Bailey was elected as the executive director of China Furniture Association.
In 2005, Liang Naxin, Chairman of the Group, won the title of "Top Ten Outstanding People in Furniture Industry of Guangdong Province in 2004".
In June 2009, the Baili Group Industrial Park with an investment of 200 million yuan and an area of 150 mu was put into use.
20 10 was awarded "Top Ten Most Influential Material Brands in China" and "Office Furniture Brand Preferred by Asia-Pacific Designers".
20 1 1 In August, 2008, Baili Group was recognized by Guangdong Economic and Information Technology Commission as "a demonstration enterprise for the transformation and upgrading of advantageous traditional industries in Guangdong Province".
In June of 20 12, the company held the groundbreaking ceremony of "Creative Industry Base of Living Space" with an investment of 1 100 million yuan and a construction area of 30,000 square meters, and built it into "Guangzhou Industrial Design Industrial Park Demonstration Base".
In 20 12, Bailey group reached a strategic cooperation with Huawei and Alibaba to provide systematic office furniture for employees' workstations.
20 12 in may, at the preparatory meeting of Guangzhou industrial design association organized by Guangzhou economic and trade commission, the company was elected as the vice president unit.
20 13 was awarded the title of "Guangdong province advanced unit for creating famous trademarks" for four consecutive years.
In 20 13, after signing contracts with Huawei and Alibaba, Bailey Group reached strategic cooperation with Sohu and Lenovo, which became a new milestone for Bailey Group to explore the market segment of office furniture IT high-tech industry.