10 On June 22nd, Caijing Automobile learned from Chery Automobile. 10 On June 22nd, Gao Xinhua, deputy general manager of Chery Automobile Co., Ltd. and president of R&D Institute of Automotive Engineering Technology, officially assumed the position of general manager of Xingtu brand (other positions remained unchanged), and Jin Yibo, assistant general manager of Chery Automobile Co., Ltd. assumed the position of deputy general manager of Xingtu brand.
10 year 10 20th, the new generation TXL of EXEED xingtu was officially launched, and * * * launched five models, with the price range of 13.99- 175900 yuan.
Gao Xinhua, as the head of Xingtu Business Department, introduced the new model for the first time. In the past few years, Gao Xinhua mainly worked in the R&D system of Chery Automobile.
Different from Chery brand and Jietu brand, EXEED Star Road carries the mission of high-end and branding within Chery Group.
In April 20 19, TX, the first model of Starway, was officially launched. Yin Tongyue, chairman of Chery Automobile, said that the planned sales volume of Starway in the first year is 60,000 vehicles, and he will strive to reach the sales target of 6,543,800 vehicles.
However, according to the data of the Federation, the annual sales volume of EXEED Star Road in 20 19 was only14,300 vehicles. In contrast, the sales volume of LECK brand listed earlier was 6.5438+0.28 million, and the sales volume of WEY brand was 6.5438+0.08 million.
In 2020, the monthly sales volume of EXEED Star Road is only 1,000 vehicles, and the cumulative sales volume of1-August is only 9,066 vehicles, which is far less than expected.
The performance at the market level is not good, and the internal high-level of Starway is also frequently adjusted. In the past year, Xingtu Marketing Center has undergone the adjustment of four marketing executives, namely, Zhu, Jia and Chen.
Chery's high-end brand Xingtu Automobile released M3X Mars architecture at Beijing Auto Show. Based on this architecture, a new generation of SUV TXL and Starway VX? The 290T was unveiled simultaneously and started to be pre-sold.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.