The chain of film and television works is like this: producer+advertiser → channel → audience.
1. Advertisers buy it: Whether it's a movie, a TV series or an online drama, the most important benefit is to watch advertising placement, prime-time advertising and patch advertising. Advertisers can pay at any link, such as product placement; In the channel period, it is patch advertisements and time-slot advertisements that pay the bill; Pay the bill after the release, such as the movie elements printed on the package, or how many movie tickets XXX will give you, and so on.
3. Buy TV or video apps: solo rights, first broadcast rights, carousel rights, etc. Sometimes it is a buyout of TV, and sometimes it is a proportional advertising revenue. For example, when the prospect of TV series is uncertain, satellite TV will promise to hedge copyright fees according to advertising revenue.
3. The audience buys it: when the film is made, there will be box office income, which will be divided into producers and cinemas. Good works, such as Minions, will have a lot of peripheral copyright benefits.
In any case, content is king. With good content, the audience's cake will naturally become bigger, and each family can get more money.
The sources of making money from film and television works are basically the following three items:
The first is the advertising or sponsorship income obtained by TV producers in the filming process. The brand name of a product on the market now often appears inadvertently in film and television dramas. Obviously, this is an advertisement implanted by the sponsor, which is mutually beneficial.
The second is the issuance income. Divided into TV distribution and network distribution. Producers sell them to TV stations or video websites in sets. Television stations have their own purchase prices according to their own TV drama levels and themes. That's why we sometimes see the word "solo". For example, the most expensive episode of CCTV prime-time TV series can reach 700 thousand, and the county-level TV station with the lowest circulation can buy several thousand yuan in a few rounds.
Third, the producers sell the copyright sales income of TV series audio-visual publishing rights to various audio-visual publishing companies.
Of course, in addition to these three main channels, there are other hidden or public income, such as royalties from adaptation of scripts into novels, advertisements broadcast in other media and some sales income, and income from adaptation into games. If it is a movie, it mainly relies on the box office to promote the trailer revenue.
Mainly talk about the profit model of TV series and movies.
The first is TV series. Let's talk about foreign TV dramas. The broadcast media and production companies of foreign TV dramas are integrated. The TV station cooperates with the first drama of TV series to produce TV series, and sells TV series through paid purchase, online copyright, advertising, DVD sales and overseas copyright.
This method is very flexible and can be produced quarter by quarter. Television stations can grasp the production of TV dramas through ratings. Once the ratings drop, the file will be cut off immediately, and the ratings will be on fire, and then additional investment will be made to continue shooting.
At home, TV production companies and TV stations are separated. Film and television companies shoot and produce TV dramas themselves, and then sell them to TV stations, networks, overseas copyrights and DVD sales. All the expenses in the early stage are borne by the film and television company. After the TV station buys it, it makes a profit by advertising bidding through ratings.
In addition to TV series, the profit model of movies is more obvious. Domestic films generally rely on box office revenue when released, and generally rely on the copyright of video websites for profit after release. The development of film and television derivatives in China is weak. Except for this year's to the sky kingdom, the derivative income of other films is pitiful.
But foreign big IP movies are contrary to domestic ones. In addition to box office and DVD copyright, we mainly rely on derivatives, such as Star Wars, Transformers and Marvel Comics, which we are familiar with. The income of these derivatives far exceeds the box office income.
There are too many ways to make money from film and television works.
Legal channels mainly rely on box office, advertising and sponsorship.
The illegal way is mainly tax evasion [covering one's face]
There are too many ways.
Movies mainly rely on box office, advertising implantation, and even the brand image of movies can be adapted into games and so on.
TV plays should mainly rely on advertisements.
What I said above is "the normal way, but I don't know what is abnormal?"
There are five main ways to make money from movies. First, the box office is the main way to make money for movies. Producers should divide the box office to reduce the cost of tax, cinema and publicity. Second, film copyright may be purchased by major platforms or channels. Third, advertising revenue can be achieved by implanting advertisements in movies. Fourth, if the film shareholders sell the film equity at a high price, the equity income may benefit from it. Fifth, movies with a large flow of derivatives revenue can make profits from derivatives. You got it?