1. With the rapid development of decoration industry, the recognition of "Urban Family" brand in the market is gradually decreasing, and a more unique and differentiated brand name is needed to attract more consumers.
2. "Shangmei Decoration Worker" is more in line with the concept of "making decoration simpler and making life better" advocated by the company, which highlights the aesthetic characteristics of the decoration industry and better reflects the brand value and core competitiveness of the company.
3. renaming is also to better adapt to market changes, attract more consumers and partners, and enhance the company's brand influence and market share.
In a word, the city people's decoration group changed its name to Shangmei Decoration in order to better meet the needs of the market and consumers and enhance brand value and competitiveness.