1980-1China's fan market in the 1990s, during the period of economic transformation, fans were in a situation of "quality without brand". At that time, there were many small factories and family workshops, and the quality of products was uneven. After several embarrassing situations in which customers complained about the quality of noodles not produced by themselves, Chen Keming realized that it was necessary to make his own noodles into a brand.
In that era when the awareness of enterprise registration was not strong, Chen Keming also went to the Industrial and Commercial Bureau to register, and it took five years to register successfully. According to Chen Keming, his company is the first registered company, the first enterprise operating company and the first listed company in Nanxian. Subsequently, small food workshops in Chen Keming embarked on the road of industrial production, and gradually opened up the whole industrial chain.
Chen Keming also pays attention to the expansion of channels. His company first moved from Nanxian County to Hunan Province, then to Hubei and Jiangxi, forming a base market centered on Hunan, Hubei and Jiangxi, and then to South China, East China, Southwest China and North China. At present, more than 2000 first-class distribution networks have been established in the market.
Characters experience, Chen Keming:
1969, Chen Keming became a carpenter at the age of 17. Later, Chen Keming accidentally discovered that local people prefer to buy delicious noodles from other places at high prices, from which he smelled business opportunities. 1984, with the help of hand-cranked noodle machine, Chen Keming opened a noodle workshop in Nanxian County, Hunan Province. In May of the same year, Chen Keming Noodle Factory was established, and "Chen Keming" brand noodles were officially listed.
1997 established Nanxian keming noodle manufacturing co., ltd (predecessor of keming noodle co., ltd); The company's main products are noodles, flour and instant food. The representative brands of noodles are Chen Keming, Jinmai Kitchen and Laiwan Noodles, among which "Chen Keming" brand is positioned in the middle and high end. The representative brands of flour are "Chen Keming" and "Wuwei Granary".
In June 5438 +2023 10, Keming Food announced that Mr. Chen Keming had applied to resign as the chairman, director, director, member of the strategy committee and audit committee of the company due to his age, and at the same time resigned from the current positions of various subsidiaries. After resigning, the company plans to hire Mr. Chen Keming as the honorary chairman for life.
Reference to the above content: Baidu Encyclopedia-Chen Keming Food Co., Ltd.