At present, the development of global display industry has entered a critical reshuffle period, and various display technologies are competing for development. Organic light emitting diodes, QLED, lasers and other display technologies are competing. After market test, which display technology has more advantages?
The answer is laser display technology. Laser display takes laser as the display light source, which can realize high-fidelity image reproduction with ultra-high definition, large color gamut, large size and high viewing comfort, and is an important strategic direction for the transformation and upgrading of the display industry.
On September 19, the second global forum on laser display technology and industrial development with the theme of "the light of the future" was held in Beijing. As one of the main forces in the laser display industry, Zhao Yong, Chairman of Changhong Holding Company, attended the forum and shared the theme of "Light and Shadow Technology, Future Vision", deeply analyzing the future development opportunities and brand-new impetus of the global laser display industry.
In the sharing, Zhao Yong proposed that enterprises in the global laser display industry chain should strengthen technology development and cooperation, strengthen the construction of supply chain system, expand the laser display industry and promote its rapid development.
Why does laser display technology lead the industry development?
From the market point of view, before laser display, the key display technology for the development of China color TV industry was in the hands of foreign-funded enterprises. It can be said that foreign-funded enterprises have held China back in color TV display technology for decades.
With the rapid rise of color TV technology in China, China has its own core technology in display technology. Among them, Changhong, Hisense and Guangfeng science and technology enterprises have begun to exert their efforts in laser display technology. After more than ten years of technical breakthrough, I finally mastered the right to speak on the display technology track.
From the policy point of view, the development of laser display technology has become a national key project. The national "13th Five-Year Plan" lists laser display as the first new display project of the new generation of information technology. At the same time, relevant state ministries and commissions have repeatedly supported the research and development of key technologies such as laser display machines, light engines, devices and materials through key projects.
From the perspective of patented technology, China enterprises occupy a favorable position in the competition of laser China in the global laser display industry. It is understood that China has applied for and authorized more than 7,000 laser display patents, accounting for more than 50% of the global laser display patents, and is in a leading position in the world, laying an important foundation for the industrialization of laser display.
From the user's demand, laser tv, as a representative product of laser display technology, is more suitable for consumers' pursuit of large-screen display, and has developed rapidly in recent years. According to the data of Zhongyikang, from 20 14 to 20 19, the compound annual growth rate of laser tv reached 28 1%. It is estimated that by 2022, the sales volume of laser tv in China market will exceed 65.438+0 million units, and the sales volume will exceed 65.438+0 billion yuan.
Mainstream manufacturers carry the banner of laser tv, China.
Changhong, as a business card of China color TV industry, plays an important role in the history of China color TV industry.
In the laser display industry, Changhong has accumulated more than 10 years, creating a number of industry firsts and world firsts, and independently mastering technologies such as optical machines, complete machines, screens and manufacturing.
The first 100 "laser tv prototype was released in 20 14, achieving a breakthrough from" 0 "to" 1 ";
In 20 16 years, we independently mastered the core technology of laser display, mass-produced ultra-efficient miniaturized laser machines, realized small volume and high efficiency, and completed four generations of upgrades;
20 17 released the world's first flexible fresnel optical screen;
In 2065438+2008, the world's first tri-color 4K laser tv and Fresnel optical sound screen took the lead in achieving first-class energy efficiency;
In 20 19, the industry first introduced 100 "hidden flexible curly laser tv;
In 2020, touch laser tv and floating screen will be the first in the industry.
In recent years, Changhong, as the main force in laser tv, spared no effort to promote the localization process of key laser display devices, and joined hands with friends to jointly promote the growth and expansion of laser tv market. If we say that a few years ago, the market was still in a wait-and-see state for laser tv, now, under the leadership of Changhong and others, many "recruits" have poured into the track in laser tv.
Samsung, LG and Sony first entered the laser display industry, while domestic millet and polar rice have been mass-produced in the laser display industry. Driven by key enterprises such as Changhong, more than 20 complete machine enterprises have joined the laser tv market, and the number of upstream and downstream industrial chain enterprises has exceeded 100.
From the perspective of industry trends, the global laser display industry ecological chain is becoming more and more perfect. In 20 18, China Video Industry Association established laser tv Industry Branch, and in 2020, the National Flat Panel Display Device Standardization Technical Committee established the Laser Display Device Sub-technical Committee, and the trend of laser tv industrial chain enterprises joining hands has emerged.
In Changhong's view, laser display is more in line with the demand trend of big screen display, immersive experience and portable application in the future. The consumer demand of high color gamut, high image quality, health and environmental protection will further promote the rapid development of three-color laser display, and the integration of laser display and AIoT will give birth to more emerging markets. Zhao Yong said that laser display is a real all-digital display mode, including the laser machine itself is digital, which may become the only holographic display technology.
Driven by Changhong and other key enterprises, China is expected to expand the laser display industry by integrating the industrial chain, achieve the global leading position in the display industry for the first time, and take the lead in the new round of display industry competition.