What is the core focus of enterprise website construction?

First, the website keyword strategy (positioning and layout)

Layout and rationality of main keywords, related keywords, product words, long tail words and interrogative words on the page. Among them, the main keywords must be accurately and uniquely located in one field, which is an important standard for all search engines to evaluate high-quality websites. You may not have noticed the problem at first, but in the long run, the website will encounter bottlenecks and it will be difficult to make a big breakthrough. This is one of them. Second, website-related keywords, product words, long tail words and interrogative words can be said to be an important factor for a website to change from quantitative to qualitative. If you want a website to get traffic, you need a large number of keyword rankings, and these words just mentioned are the key to a website breakthrough.

Second, page optimization.

Page optimization includes internal chain optimization and user browsing experience optimization. The core is whether users can solve their needs through your page and bring help to users. Therefore, the user's stay time at this time is a good feedback data, and now it is also an important indicator for search engines to evaluate websites, including the principles of many fast ranking tools, and almost all of them pay attention to this data. Some people in our industry will do Baidu Express for short-term effects. Although the ranking was quite good at first, many people will do it after a week. Therefore, for the long-term development, it is better to choose white hat SEO. For example, on April 26th, Baidu's algorithm was slightly updated, and many websites doing Baidu's quick ranking fell.

Third, the construction of external chains.

The idea that wine is not afraid of the depth of the alley is no problem in the old society, because as long as your product or service is good enough to stand the test, others will pass it on from mouth to mouth. At present, because of the influence of traditional media promotion and new media promotion methods, the products may not be sold, so it is really necessary to choose a suitable website promotion method. External chain is a generalization. The simplest thing is to find some friendly links and send links to other blogs, forums and media to increase the brand's exposure.

Fourth, content update.

There will be some differences in the update frequency of different fields and websites. According to the industry attribute of the enterprise station, it is suggested that it is better to update 2 or 3 original (pseudo original) content regularly every day in the early stage. You don't need to pay special attention to it later. You can update it every day if you have time, and every week if you don't have time. This is all right. It is important to form a good habit.

Verb (abbreviation of verb) daily operation and maintenance

Check the index and ranking keywords every day, and then make corresponding SEO strategy adjustments according to the actual situation. Shanghai Yongxi not only provides you with high-end website construction, but also provides you with high-quality after-sales service. Be sure to know what keywords you are optimizing at present, so as to avoid deviation in direction. It is possible to take a step forward and the ranking effect of the website will be very different, so this is also the reason why the website keyword library must be established in the early stage of the website, in order not to cause unnecessary deviation in the direction of the website.